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“No legs - no cartoons”, or How a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of the low level of business attention - small and large - to the problem of access for people with limited mobility to the entire…

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Can trainings “put out the fire of a business”?
Denis Sidenko talks about situations when employees and business executives really benefit from attending a variety of trainings - from time management training to team building skills - and in…

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Who follows the progress of the advertising campaign during the holidays
It depends on who is responsible for promoting your business-you run ads yourself, have a specialist in the state, work with a freelancer or with an Agency. In the first…

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10 signs of a speaker-sloth: how to understand that someone was not preparing for a speech

Anna Zagumennaya, event director of the PR Partner agency, shares 10 signs of a public speaker’s poor preparedness for speaking – from reading material on a piece of paper to poor audience knowledge – and explains how such errors can be avoided so as not to lose the trust and location of the audience
How often do you attend business events, but after listening to reports you can’t remember what the speaker was talking about? Or, during the speaker’s speech, catch yourself thinking that you’ve sat half of the time on the phone?

Many blame themselves for not being able to concentrate and missing important information. But is it really so? Of course not! Continue reading

Robots or living people? How customer service will change in the next decade

Elena Stolyarskaya, business coach, customer service expert, talks about the main trends in customer service development in the near future and lists 7 key changes that will affect the online and offline sales
Our life, the world around us, is changing at an incredible speed. Over the past 10 years, humanity has made a quantum leap in the development of technology. What seemed like utopia not so long ago is reality today. Smartphones, social networks, Wi-Fi. For a couple of clicks on the phone, we call a taxi, choose a place to live in another city, order food at home, communicate with friends from anywhere in the world. Everything moves in a spiral of continuous development. Technologies, geopolitics, economic conditions, business formats are changing. Continue reading

How to use a promotion mix if your business is related to distribution

Yuri Pavlyuk, speaker and consultant for integrated Internet marketing, shares his experience in promoting a distribution company on social networks and using targeted advertising; explains the benefits of a promotion mix strategy
One of the main areas of my marketing activity is related to a distribution company. The peculiarity (read: complexity) of this business is not only that there is a lot of competition (especially for top vendors). Often, all distributors have almost the same prices, they are closely monitored (both “from above” and one after another) and harshly suppress dumping attempts. In addition, many advertising channels are stopped: sometimes you can’t use the vendor’s logo in the banner, and in the context, commercial keys for the product. Finally, we cannot directly influence the product itself. Continue reading

Customers make calls but don’t buy: what to do?

Often, in pursuit of compliance with stringent corporate standards, we switch to the language of formal and template expressions. This is correct from the point of view of corporate culture, but does it make communication with clients more effective? Vladimir Yakuba, Sales, Leadership and HR Trainer, identifies three main blocks of errors that make communication difficult and do not help increase sales
Do you have situations when customers call but don’t buy for some reason? It seems that the product is good, and the prices are adequate, but still “Think”? People often come to me for training with such a problem, and my experience shows that most often the matter is in the incorrect construction of the dialogue. Today we will consider the main mistakes made by managers and leaders during negotiations. Continue reading

“Give Mark money!” Or How Facebook’s advertising appetites have changed

Last year, the head of Facebook changed the company’s mission. Instead of “uniting families and friends” it was “creating a global social infrastructure”. Thus ended the ideological transformation of a cozy site for like-minded people into a transnational giant. But in fact, the spirit of a large corporation haunted the social network since the hostel of Mark Zuckerberg. In the article we will tell how the advertising appetites of the company grew over these 15 years
First ad

Mark Zuckerberg has repeatedly emphasized that he did not create Facebook for money. However, the monetization of the project began quite quickly. Already in the year of foundation of the social network, he launches the Flyers project. Continue reading

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Threat of franchise: important advice to budding franchisees
A novice franchisee may face numerous challenges and problems. Some of them are typical for all types of business, but there are also unique obstacles that should be taken into…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

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5 myths about transport companies that should not be trusted
There are many organizations operating in the international transport and customs logistics market: small or large, owned by individual entrepreneurs or holdings. Each company advertises and promotes its competitive advantages.…

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"Millennials choose fresh roasting." What happened to the coffee market in Russia during the year — Poster research
The growth of the "takeaway coffee" format, the filter instead of Americano and the fashion for the hario funnel-the company for automating cafes, restaurants and stores Poster analyzed the purchases…

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