How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

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"Irradiated business": how radiation treatment prolongs the life of goods
We talk about the practice of radiation exposure of products-tea, sausages, etc. - to protect against microbes and mold; explain how this affects the health of consumers and the shelf…

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How to survive the "dead season" for business»
Ekaterina Ukolova gives advice to entrepreneurs on how to overcome the "dead season" - from describing the process of diversifying areas of work-to special training for sales managers and new…

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How to create an effective presentation: 5 simple steps

Rita Komarevich talks about five steps to create a clear, stylish and effective presentation for a webinar, conference or business meeting
Creating a presentation for a conference, webinar, or meeting with investors is a complex and demanding task. If you are new to this business, it is difficult to make your presentation clear and stylish. There is no idea where to start, how to design and what to write on the slides.

I will tell you how to prepare your own presentation so that it will be remembered: how to make a logical structure, show statistics, create a modern design and prepare for the performance. Continue reading

2019 presentation design trends that will continue in 2020
Galina Goncharova tells us what trends are relevant for presentations today and, judging by the growing popularity, will remain in 2020 Your "selling" presentation will be one of the 4,000…

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How I sold cookies to the Russian Army, kindergartens, and major network operators
A businesswoman from Khabarovsk bought a tiny line for the production of cookies. I found a recipe, gathered a team and cheerfully got down to business. And after a couple…

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How do I make effective cold calls?
Vladimir Yakuba shares effective methods of "cold calls" and explains how to get rid of the fear of telephone conversations and learn to respond correctly to refusals I don't like…

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Who follows the progress of the advertising campaign during the holidays
It depends on who is responsible for promoting your business-you run ads yourself, have a specialist in the state, work with a freelancer or with an Agency. In the first…

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