Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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Can trainings “put out the fire of a business”?
Denis Sidenko talks about situations when employees and business executives really benefit from attending a variety of trainings - from time management training to team building skills - and in…

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How to get rid of a non-shipping item in a store

Grigory Pavlov, Director Of the Association of Retail Stores, talks about how to work with illiquid product balances in a retail store, identifies the main problem points and gives advice on how to overcome them
First, let’s define the concept of illiquid. Illiquid is the part of the product in the store that could not be sold within a certain time frame.

The reasons why there are unsold stocks may be as follows:

An incorrect decision about the purchase

Often illiquid is a direct consequence of making the wrong decision about the purchase. Continue reading

5 myths about transport companies that should not be trusted
There are many organizations operating in the international transport and customs logistics market: small or large, owned by individual entrepreneurs or holdings. Each company advertises and promotes its competitive advantages.…

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Novice expert: to believe or not to believe-that's the catch
Alexey Milovanov gives advice to novice speakers who have recently started actively speaking in front of an audience, how to build communication with the audience and how to win their…

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"Traffic - oil of the XXI century", or Five strategies for audience monetization
Nikita Sychev shares five strategies for turning the accumulated audience into potential customers-from attracting sponsored publications to producing paid premium content Traffic - oil of the XXI century. For Internet…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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