How to conduct a memorable webinar: 3 conditions
Natalia Kuzmenko shares three conditions for organizing and preparing an effective webinar that keep listeners until the end of the speech and motivate them to get feedback Webinars are gaining…

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"Traffic - oil of the XXI century", or Five strategies for audience monetization
Nikita Sychev shares five strategies for turning the accumulated audience into potential customers-from attracting sponsored publications to producing paid premium content Traffic - oil of the XXI century. For Internet…

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How to love criticism and make your company more creative
Although there is a lot of talk about the benefits of criticism, it is often this word that carries a negative connotation. Dmitry Trepolsky explains how companies can not only…

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conclusion

How to successfully participate in tenders: 5 rules for entrepreneurs

Arthur Kurbanov talks about five rules for entrepreneurs who want to participate in the tender procurement system: from recommendations to carefully study customer documents and terms of reference to purely utilitarian ones, for example, about opening a special bank account
If you decide, following the current trend today, to expand the market for products you supply or work performed and services provided through participation in tender procedures, then you need to know some important nuances that will help you act more efficiently and avoid stupid, and sometimes – fatal errors.

First of all, you need to know that state and commercial purchases are regulated today by two laws: according to the law 44-ФЗ, state and municipal customers conduct purchases at the expense of budgetary funds, according to the law 223-ФЗ, certain types of commercial organizations are financed at their own expense, unitary enterprises and budgetary institutions. Continue reading

“You can’t be afraid, sell!”, or how to motivate a dissatisfied customer to re-purchase

Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer’s negative impressions of the product or service, and provides specific examples from her own practice
We all remember the Soviet cartoon about how the two-year-old Victor Perestukin got to the Country of Unlearned Lessons, where they wanted to execute him without the possibility of a pardon for not being friendly with the rules of punctuation.

Since then, a lot of time has passed, Viktor has grown up and now works as a sales Manager, but only from the school bench, little has changed — ignorance of matches still does not allow him to be successful. Continue reading

Consumer extremism: how buyers are "stripped" of the company
The law on consumer protection is one of the most advanced in our legislation. Despite the fact that a huge number of deceived people do not rush to the courts,…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

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How does the tax office know that you rent an apartment and don’t pay taxes
Real estate expert Oleg Tsarev talks about how government agencies get information on renting housing and not paying mandatory income taxes It's no secret that 70% of apartments on the…

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Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

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