Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

Continue reading →

How to use a promotion mix if your business is related to distribution
Yuri Pavlyuk, speaker and consultant for integrated Internet marketing, shares his experience in promoting a distribution company on social networks and using targeted advertising; explains the benefits of a promotion…

Continue reading →

Threat of franchise: important advice to budding franchisees
A novice franchisee may face numerous challenges and problems. Some of them are typical for all types of business, but there are also unique obstacles that should be taken into…

Continue reading →

conferences

How to use a promotion mix if your business is related to distribution

Yuri Pavlyuk, speaker and consultant for integrated Internet marketing, shares his experience in promoting a distribution company on social networks and using targeted advertising; explains the benefits of a promotion mix strategy
One of the main areas of my marketing activity is related to a distribution company. The peculiarity (read: complexity) of this business is not only that there is a lot of competition (especially for top vendors). Often, all distributors have almost the same prices, they are closely monitored (both “from above” and one after another) and harshly suppress dumping attempts. In addition, many advertising channels are stopped: sometimes you can’t use the vendor’s logo in the banner, and in the context, commercial keys for the product. Finally, we cannot directly influence the product itself. Continue reading

"Irradiated business": how radiation treatment prolongs the life of goods
We talk about the practice of radiation exposure of products-tea, sausages, etc. - to protect against microbes and mold; explain how this affects the health of consumers and the shelf…

...

How I sold cookies to the Russian Army, kindergartens, and major network operators
A businesswoman from Khabarovsk bought a tiny line for the production of cookies. I found a recipe, gathered a team and cheerfully got down to business. And after a couple…

...

How do I make effective cold calls?
Vladimir Yakuba shares effective methods of "cold calls" and explains how to get rid of the fear of telephone conversations and learn to respond correctly to refusals I don't like…

...

How does the tax office know that you rent an apartment and don’t pay taxes
Real estate expert Oleg Tsarev talks about how government agencies get information on renting housing and not paying mandatory income taxes It's no secret that 70% of apartments on the…

...