How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

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"Traffic - oil of the XXI century", or Five strategies for audience monetization
Nikita Sychev shares five strategies for turning the accumulated audience into potential customers-from attracting sponsored publications to producing paid premium content Traffic - oil of the XXI century. For Internet…

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Customers make calls but don’t buy: what to do?
Often, in pursuit of compliance with stringent corporate standards, we switch to the language of formal and template expressions. This is correct from the point of view of corporate culture,…

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consumer

Digitalization or death: how Russian retailers fit into the new realities of trade

Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future, and gives advice to Russian entrepreneurs on how to get competitive advantages in the new conditions
New Digital Technologies in Electronic Commerce

Global retail sales in e-commerce in 2018 amounted to approximately $ 2.5 trillion, according to forecasts for 2021, their volume will grow to $ 4.5 trillion. The world of digital marketing is developing and changing very quickly due to the global spread of Internet access: both mobile and fixed. And modern information technologies are used on both sides: by both the consumer and the seller. Continue reading

“Millennials choose fresh roasting.” What happened to the coffee market in Russia during the year — Poster research

The growth of the “takeaway coffee” format, the filter instead of Americano and the fashion for the hario funnel-the company for automating cafes, restaurants and stores Poster analyzed the purchases of Russians in coffee shops. The study is based on non-personalized data from online sales offices of about 1000 chain and independent coffee shops in Russia
Mimicry specialty coffee and mass-market Continue reading

"Dead season" in fitness - experience of overcoming the World Gym network
Olga Kiseleva explains how the fitness center can overcome the "dead season", explains where to look for ideas and why you should not abuse the "hot" offers Business in many…

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Threat of franchise: important advice to budding franchisees
A novice franchisee may face numerous challenges and problems. Some of them are typical for all types of business, but there are also unique obstacles that should be taken into…

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Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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