How to get rid of a non-shipping item in a store
Grigory Pavlov, Director Of the Association of Retail Stores, talks about how to work with illiquid product balances in a retail store, identifies the main problem points and gives advice…

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How to get rid of a non-shipping item in a store
Grigory Pavlov, Director Of the Association of Retail Stores, talks about how to work with illiquid product balances in a retail store, identifies the main problem points and gives advice…

Continue reading →

"You can't be afraid, sell!", or how to motivate a dissatisfied customer to re-purchase
Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer's negative impressions of the product or service, and provides specific…

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consumer

Digitalization or death: how Russian retailers fit into the new realities of trade

Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future, and gives advice to Russian entrepreneurs on how to get competitive advantages in the new conditions
New Digital Technologies in Electronic Commerce

Global retail sales in e-commerce in 2018 amounted to approximately $ 2.5 trillion, according to forecasts for 2021, their volume will grow to $ 4.5 trillion. The world of digital marketing is developing and changing very quickly due to the global spread of Internet access: both mobile and fixed. And modern information technologies are used on both sides: by both the consumer and the seller. Continue reading

“Millennials choose fresh roasting.” What happened to the coffee market in Russia during the year — Poster research

The growth of the “takeaway coffee” format, the filter instead of Americano and the fashion for the hario funnel-the company for automating cafes, restaurants and stores Poster analyzed the purchases of Russians in coffee shops. The study is based on non-personalized data from online sales offices of about 1000 chain and independent coffee shops in Russia
Mimicry specialty coffee and mass-market Continue reading

Managing the sales funnel. How to ensure that sales do not forget about customers
Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel…

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Who follows the progress of the advertising campaign during the holidays
It depends on who is responsible for promoting your business-you run ads yourself, have a specialist in the state, work with a freelancer or with an Agency. In the first…

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Novice expert: to believe or not to believe-that's the catch
Alexey Milovanov gives advice to novice speakers who have recently started actively speaking in front of an audience, how to build communication with the audience and how to win their…

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5 commandments of the sales Department, or how to grow strawberries
Irina Narchemashvili, financial Director of ATManagement Group, lists five rules for effective organization of the sales Department - from dividing the functions of managers and paying salaries based on the…

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