How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

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Sales from the stage: "pros", "cons", warnings
Alexey Milovanov lists the strengths and weaknesses of public sales, talks about the opportunities for business development that open "sales from the stage" - on large forums, round tables, webinars…

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“No legs - no cartoons”, or How a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of the low level of business attention - small and large - to the problem of access for people with limited mobility to the entire…

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critical

How to love criticism and make your company more creative

Although there is a lot of talk about the benefits of criticism, it is often this word that carries a negative connotation. Dmitry Trepolsky explains how companies can not only make criticism an effective tool for improvement, but also develop their creative potential by adapting the method of critical evaluation used in the creative sphere
Today, the concept of creativity is not associated exclusively with aesthetics. This is rather a mandatory competence for every organization that seeks to find new opportunities in the markets, implement innovative approaches to business management and create breakthrough products. But everything that concerns creativity often causes great irritation. Continue reading

Who follows the progress of the advertising campaign during the holidays
It depends on who is responsible for promoting your business-you run ads yourself, have a specialist in the state, work with a freelancer or with an Agency. In the first…

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How to make money on hype: 5 "not"
Onegroup experts, co-authored by Anton Melnikov, Ilya Gromov and Ivan Sidenko, share examples from their professional experience in promoting companies using hype marketing tools, talk about the 5 main prohibitions…

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Apartments will not sell themselves, or how to properly process the client
In today's tough competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the…

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Apartments will not sell themselves, or how to properly process the client
In today's tough competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the…

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