5 commandments of the sales Department, or how to grow strawberries
Irina Narchemashvili, financial Director of ATManagement Group, lists five rules for effective organization of the sales Department - from dividing the functions of managers and paying salaries based on the…

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Who follows the progress of the advertising campaign during the holidays
It depends on who is responsible for promoting your business-you run ads yourself, have a specialist in the state, work with a freelancer or with an Agency. In the first…

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How to successfully participate in tenders: 5 rules for entrepreneurs
Arthur Kurbanov talks about five rules for entrepreneurs who want to participate in the tender procurement system: from recommendations to carefully study customer documents and terms of reference to purely…

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delivery

Leads without joy: three situations where requests and calls do not bring sales, but problems

What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that the number of requests does not always become an indicator of the quality of an advertising campaign and guarantees business growth in sales. Ingate program Director Dmitry Orlov told about three situations when the client will regret the pursuit of numbers
Scenario 1. There are a lot of leads

One of my favorite movies is the American film “Route 60”. There was a wish-fulfilling character, O. J. Grant. One young couple before the wedding made a wish to live a happy life together and die in one day. Continue reading

“No legs - no cartoons”, or How a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of the low level of business attention - small and large - to the problem of access for people with limited mobility to the entire…

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Can trainings “put out the fire of a business”?
Denis Sidenko talks about situations when employees and business executives really benefit from attending a variety of trainings - from time management training to team building skills - and in…

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Divide and conquer: 4 tips for working with a client in the service business
Maria Zubareva, Head of Ingate Customer Service Department, shares her professional experience and gives tips on how to improve the process of interacting with clients in the field of service…

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Long sales: how to close deals faster
Ekaterina Ukolova gives advice on speeding up a long sales cycle: where to start, how to split processes and optimize them, and what is the role of employee motivation The…

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