5 secrets of the "selling" resume from the best sellers
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of “success” of the candidate and the right self-presentation to the…

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Threat of franchise: important advice to budding franchisees
A novice franchisee may face numerous challenges and problems. Some of them are typical for all types of business, but there are also unique obstacles that should be taken into…

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Leads without joy: three situations where requests and calls do not bring sales, but problems
What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that…

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5 myths about transport companies that should not be trusted

There are many organizations operating in the international transport and customs logistics market: small or large, owned by individual entrepreneurs or holdings. Each company advertises and promotes its competitive advantages. But when the arguments are real “advantages” that affect the cost and speed of work, and when it’s just a marketing move in pursuit of the client? We offer you a brief tour of the world of logistics to dispel the illusions created by logistics operators
Myth 1. Having your own vehicle is guaranteed to reduce the time and cost of delivery

The classic logic of this statement is approximately the following: “If a company owns cars, it does not need to contact third-party organizations or adjust to their schedule. Continue reading

Pygmalion to himself, or How to become the reason for his advancement
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently improve your own status as a professional by changing or adjusting your image, and…

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How to create a queue on the opening day of a new coffee shop: the Coffee Like experience
Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR techniques There is a…

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How to use a promotion mix if your business is related to distribution
Yuri Pavlyuk, speaker and consultant for integrated Internet marketing, shares his experience in promoting a distribution company on social networks and using targeted advertising; explains the benefits of a promotion…

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Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them…

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