How to create an effective presentation: 5 simple steps
Rita Komarevich talks about five steps to create a clear, stylish and effective presentation for a webinar, conference or business meeting Creating a presentation for a conference, webinar, or meeting…

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Pygmalion to himself, or How to become the reason for his advancement
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently improve your own status as a professional by changing or adjusting your image, and…

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Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

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What to do with an advertising campaign in Yandex.Direct” and Google Ads during the holidays

What to do with an advertising campaign in Yandex.Direct” and Google Ads during the holidays
How can businesses prepare their advertising campaigns in Yandex in time?Direct” and Google Ads for long holidays — should I change the ad texts, adjust the budget, or do I need to turn it off so as not to waste money? A new article is devoted to these issues
In the previous article, we already talked about how to make a new year’s announcement and when to start preparing. But with the chiming of the chimes, the demand for seasonal goods and services does not end, and in some subjects, the most active sales begin — restaurants, entertainment centers, and so on. People have a lot of free time to explore online shopping sites and visit offline outlets. Continue reading

Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them…

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"Millennials choose fresh roasting." What happened to the coffee market in Russia during the year — Poster research
The growth of the "takeaway coffee" format, the filter instead of Americano and the fashion for the hario funnel-the company for automating cafes, restaurants and stores Poster analyzed the purchases…

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Pygmalion to himself, or How to become the reason for his advancement
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently improve your own status as a professional by changing or adjusting your image, and…

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"You can't be afraid, sell!", or how to motivate a dissatisfied customer to re-purchase
Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer's negative impressions of the product or service, and provides specific…

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