How does the tax office know that you rent an apartment and don’t pay taxes
Real estate expert Oleg Tsarev talks about how government agencies get information on renting housing and not paying mandatory income taxes It's no secret that 70% of apartments on the…

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"Traffic - oil of the XXI century", or Five strategies for audience monetization
Nikita Sychev shares five strategies for turning the accumulated audience into potential customers-from attracting sponsored publications to producing paid premium content Traffic - oil of the XXI century. For Internet…

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A check-list to launch your franchise
Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the…

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effectively

How to survive the “dead season” for business»

Ekaterina Ukolova gives advice to entrepreneurs on how to overcome the “dead season” – from describing the process of diversifying areas of work-to special training for sales managers and new ways to motivate customers
Every entrepreneur is secretly afraid of this terrible time when all customers run away, go on vacation, suddenly lose interest in his product and simply forget about its existence. For example, the scourge of a large part of Russian business is summer holidays: no one agrees to meetings, marketing offers are automatically sent to spam, calls remain unanswered, messages in social networks hang for days… No wonder this period is called the “dead season”. Even the long may weekends preceding the summer season are usually unprofitable — the end-to-end Analytics service Alytics suggests that during this time, Russian business loses almost 30% of orders. Continue reading

Customers make calls but don’t buy: what to do?
Often, in pursuit of compliance with stringent corporate standards, we switch to the language of formal and template expressions. This is correct from the point of view of corporate culture,…

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5 secrets of the "selling" resume from the best sellers
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of “success” of the candidate and the right self-presentation to the…

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Customers make calls but don’t buy: what to do?
Often, in pursuit of compliance with stringent corporate standards, we switch to the language of formal and template expressions. This is correct from the point of view of corporate culture,…

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"Millennials choose fresh roasting." What happened to the coffee market in Russia during the year — Poster research
The growth of the "takeaway coffee" format, the filter instead of Americano and the fashion for the hario funnel-the company for automating cafes, restaurants and stores Poster analyzed the purchases…

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