How to conduct a memorable webinar: 3 conditions
Natalia Kuzmenko shares three conditions for organizing and preparing an effective webinar that keep listeners until the end of the speech and motivate them to get feedback Webinars are gaining…

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2019 presentation design trends that will continue in 2020
Galina Goncharova tells us what trends are relevant for presentations today and, judging by the growing popularity, will remain in 2020 Your "selling" presentation will be one of the 4,000…

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Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

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impressions

“Dead season” in fitness – experience of overcoming the World Gym network

Olga Kiseleva explains how the fitness center can overcome the “dead season”, explains where to look for ideas and why you should not abuse the “hot” offers
Business in many sectors of the economy is seasonal. And if, for example, for the construction industry or the tourism sector (we do not take ski resorts), summer is the season of mass demand, emergency and lack of vacations for employees, then for the fitness industry, summer is often a dead season, when both the attendance of fitness clubs and the volume of working capital decreases. In this regard, on the one hand, the financial cushion accumulated during the autumn-winter-spring helps to level the situation. on the other hand, we try to create new products, often even at the intersection of industries, which help to level the demand. Continue reading

Consumer extremism: how buyers are "stripped" of the company
The law on consumer protection is one of the most advanced in our legislation. Despite the fact that a huge number of deceived people do not rush to the courts,…

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Consumer extremism: how buyers are "stripped" of the company
The law on consumer protection is one of the most advanced in our legislation. Despite the fact that a huge number of deceived people do not rush to the courts,…

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How to create a queue on the opening day of a new coffee shop: the Coffee Like experience
Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR techniques There is a…

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Threat of franchise: important advice to budding franchisees
A novice franchisee may face numerous challenges and problems. Some of them are typical for all types of business, but there are also unique obstacles that should be taken into…

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