"You can't be afraid, sell!", or how to motivate a dissatisfied customer to re-purchase
Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer's negative impressions of the product or service, and provides specific…

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Apartments will not sell themselves, or how to properly process the client
In today's tough competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the…

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What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays
What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays How can businesses prepare their advertising campaigns in Yandex in time?Direct" and Google Ads for…

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investors

2019 presentation design trends that will continue in 2020

Galina Goncharova tells us what trends are relevant for presentations today and, judging by the growing popularity, will remain in 2020
Your “selling” presentation will be one of the 4,000 advertising messages that people see every day. How to separate it from the mass? A large number of marketers use the tactic of “shouting” — or vulgar-messages. It doesn’t apply to everyone. Would you give your money to banks that advertise with a Heist, or to a pension Fund that uses the image of its founder with a cocktail on the beach? Such advertising can attract attention and increase awareness, but not make you trust.

A more practical option is to use modern design trends, because large brands have allocated billions of dollars for their distribution and have already “accustomed” people to them. Continue reading

"You can't be afraid, sell!", or how to motivate a dissatisfied customer to re-purchase
Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer's negative impressions of the product or service, and provides specific…

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Threat of franchise: important advice to budding franchisees
A novice franchisee may face numerous challenges and problems. Some of them are typical for all types of business, but there are also unique obstacles that should be taken into…

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Sales from the stage: "pros", "cons", warnings
Alexey Milovanov lists the strengths and weaknesses of public sales, talks about the opportunities for business development that open "sales from the stage" - on large forums, round tables, webinars…

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Leads without joy: three situations where requests and calls do not bring sales, but problems
What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that…

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