Apartments will not sell themselves, or how to properly process the client
In today's tough competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the…

Continue reading →

Ocean's 10 friends negotiation model: issues that help establish cooperation
Andrey Tolkachev talks about the method of conducting effective negotiations with representatives of the business community, explains how to build a special chain of issues that allows you to create…

Continue reading →

"You can't be afraid, sell!", or how to motivate a dissatisfied customer to re-purchase
Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer's negative impressions of the product or service, and provides specific…

Continue reading →

managers

Divide and conquer: 4 tips for working with a client in the service business

Maria Zubareva, Head of Ingate Customer Service Department, shares her professional experience and gives tips on how to improve the process of interacting with clients in the field of service provision: why it is important to hire a separate specialist to collect debts, who should be entrusted with the sales and how not to get bogged down in routine operations
It happens that a client has worked with you for many years, became a friend and brother, and then turned around and went to competitors. And then another, and more. In this situation, it is logical to check the entire business process, starting with the quality of the service provided and ending with communications. But what to do when you have a great product and team, but the customers leave anyway? Continue reading

Apartments will not sell themselves, or how to properly process the client

In today’s tough competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the work of the salesman and explains why it is important to periodically audit the competencies of managers
The real estate market has never required such efforts in the fight for customers as it does now. In the face of tremendous competition from developers to account for every single call. If the sales Manager does not call back in time or poorly processes a potential buyer, he will leave without thinking twice to competitors.

Unfortunately, improper processing and even loss of requests are not uncommon and are found even among leading developers. Continue reading

How to love criticism and make your company more creative
Although there is a lot of talk about the benefits of criticism, it is often this word that carries a negative connotation. Dmitry Trepolsky explains how companies can not only…

...

"Traffic - oil of the XXI century", or Five strategies for audience monetization
Nikita Sychev shares five strategies for turning the accumulated audience into potential customers-from attracting sponsored publications to producing paid premium content Traffic - oil of the XXI century. For Internet…

...

Managing the sales funnel. How to ensure that sales do not forget about customers
Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel…

...

How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

...