A check-list to launch your franchise
Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

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“Give Mark money!” Or How Facebook’s advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of “uniting families and friends” it was “creating a global social infrastructure”. Thus ended the ideological transformation of a…

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How do I make effective cold calls?

Vladimir Yakuba shares effective methods of “cold calls” and explains how to get rid of the fear of telephone conversations and learn to respond correctly to refusals
I don’t like the phrase “cold calls”. Association with winter, snow, and the client’s inaccessibility, and this is initially the wrong attitude. Let’s call them warm calls to new customers. Okay? Now to the point. My name is Vladimir Yakuba. today I’m telling you how to sign a contract with 9 out of 10 clients.

How to get rid of the fear of calling a new client?

“Fear is not in danger at all, it is in ourselves” – Stendhal, French writer. Continue reading

Leads without joy: three situations where requests and calls do not bring sales, but problems
What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that…

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Robots or living people? How customer service will change in the next decade
Elena Stolyarskaya, business coach, customer service expert, talks about the main trends in customer service development in the near future and lists 7 key changes that will affect the online…

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How do I make effective cold calls?
Vladimir Yakuba shares effective methods of "cold calls" and explains how to get rid of the fear of telephone conversations and learn to respond correctly to refusals I don't like…

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How to survive the "dead season" for business»
Ekaterina Ukolova gives advice to entrepreneurs on how to overcome the "dead season" - from describing the process of diversifying areas of work-to special training for sales managers and new…

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