How to increase sales using the product matrix and scripts

Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts
Many business owners have repeatedly faced a situation when, after lengthy negotiations with the client, he simply turned around and left without buying a product or service, citing the high cost and something else.

Despite the fact that many claim that knowledge of the target audience (CA) Continue reading →