Shadow purchases of state and municipal companies
Artur Kurbanov talks about the situation with procurement of state and municipal companies in Russia and gives advice to entrepreneurs on how to overcome difficulties on the way to effective…

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How to get rid of a non-shipping item in a store
Grigory Pavlov, Director Of the Association of Retail Stores, talks about how to work with illiquid product balances in a retail store, identifies the main problem points and gives advice…

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Divide and conquer: 4 tips for working with a client in the service business
Maria Zubareva, Head of Ingate Customer Service Department, shares her professional experience and gives tips on how to improve the process of interacting with clients in the field of service…

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Sales from the stage: “pros”, “cons”, warnings

Alexey Milovanov lists the strengths and weaknesses of public sales, talks about the opportunities for business development that open “sales from the stage” – on large forums, round tables, webinars
If you want to be successful and rich, learn how to sell yourself! A modern leader, top Manager, and expert should be a good speaker who can involve himself and his product or service. Today, this competence is an essential component of success. What sales are we talking about when we mean the first person? Let’s first remember which key sales channels exist at the moment, analyze their “pros” and “cons”, consider which of them are recommended to work with the Manager. And also let’s talk about what is a “black mark” for any business and businessman. Continue reading

How to use a promotion mix if your business is related to distribution
Yuri Pavlyuk, speaker and consultant for integrated Internet marketing, shares his experience in promoting a distribution company on social networks and using targeted advertising; explains the benefits of a promotion…

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How to create a queue on the opening day of a new coffee shop: the Coffee Like experience
Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR techniques There is a…

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Consumer extremism: how buyers are "stripped" of the company
The law on consumer protection is one of the most advanced in our legislation. Despite the fact that a huge number of deceived people do not rush to the courts,…

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Long sales: how to close deals faster
Ekaterina Ukolova gives advice on speeding up a long sales cycle: where to start, how to split processes and optimize them, and what is the role of employee motivation The…

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