How to love criticism and make your company more creative
Although there is a lot of talk about the benefits of criticism, it is often this word that carries a negative connotation. Dmitry Trepolsky explains how companies can not only…

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5 commandments of the sales Department, or how to grow strawberries
Irina Narchemashvili, financial Director of ATManagement Group, lists five rules for effective organization of the sales Department - from dividing the functions of managers and paying salaries based on the…

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5 myths about transport companies that should not be trusted
There are many organizations operating in the international transport and customs logistics market: small or large, owned by individual entrepreneurs or holdings. Each company advertises and promotes its competitive advantages.…

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potential

Managing the sales funnel. How to ensure that sales do not forget about customers

Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel is not suddenly empty
In the modern world, managers are used to the fact that sales people need to be motivated for the final result. Other positions may have a fixed salary, but this approach does not apply to sales. It is believed that if they do not receive bonuses as a percentage of completed transactions, they will not sell well. Usually bonuses are awarded after receiving payment from the client.

This technique works in the material business, that is, when material objects are sold — in this case, the moment of the transaction and the moment of closing the contact with the client are not separated in time. Continue reading

Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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Who follows the progress of the advertising campaign during the holidays
It depends on who is responsible for promoting your business-you run ads yourself, have a specialist in the state, work with a freelancer or with an Agency. In the first…

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How to conduct a memorable webinar: 3 conditions
Natalia Kuzmenko shares three conditions for organizing and preparing an effective webinar that keep listeners until the end of the speech and motivate them to get feedback Webinars are gaining…

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How do I make effective cold calls?
Vladimir Yakuba shares effective methods of "cold calls" and explains how to get rid of the fear of telephone conversations and learn to respond correctly to refusals I don't like…

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