Leads without joy: three situations where requests and calls do not bring sales, but problems
What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that…

Continue reading →

How to create a queue on the opening day of a new coffee shop: the Coffee Like experience
Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR techniques There is a…

Continue reading →

Online store: consumer rights and seller's obligations
Have you noticed that we have become much bolder in our online purchases? Now we do not take the risk of buying covers with Aliexpress for 30 rubles, and fully…

Continue reading →

prepayment

Consumer extremism: how buyers are “stripped” of the company

The law on consumer protection is one of the most advanced in our legislation. Despite the fact that a huge number of deceived people do not rush to the courts, the statistics speak for itself: 70% of all claims filed by consumers in court against companies that violate the law, as a result, end up winning (the results of a study by Pravoved experts). Of these, 46% are partially satisfied — this means that the court, even if not completely, but satisfied the person’s requirements. In this article, we will talk in more detail about the practice of consumer extremism in Russia and the world, and consider options for possible counteraction Continue reading

Who follows the progress of the advertising campaign during the holidays
It depends on who is responsible for promoting your business-you run ads yourself, have a specialist in the state, work with a freelancer or with an Agency. In the first…

...

How to love criticism and make your company more creative
Although there is a lot of talk about the benefits of criticism, it is often this word that carries a negative connotation. Dmitry Trepolsky explains how companies can not only…

...

Customers make calls but don’t buy: what to do?
Often, in pursuit of compliance with stringent corporate standards, we switch to the language of formal and template expressions. This is correct from the point of view of corporate culture,…

...

How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

...