Sales from the stage: "pros", "cons", warnings
Alexey Milovanov lists the strengths and weaknesses of public sales, talks about the opportunities for business development that open "sales from the stage" - on large forums, round tables, webinars…

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What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays
What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays How can businesses prepare their advertising campaigns in Yandex in time?Direct" and Google Ads for…

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Robots or living people? How customer service will change in the next decade
Elena Stolyarskaya, business coach, customer service expert, talks about the main trends in customer service development in the near future and lists 7 key changes that will affect the online…

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How to love criticism and make your company more creative

Although there is a lot of talk about the benefits of criticism, it is often this word that carries a negative connotation. Dmitry Trepolsky explains how companies can not only make criticism an effective tool for improvement, but also develop their creative potential by adapting the method of critical evaluation used in the creative sphere
Today, the concept of creativity is not associated exclusively with aesthetics. This is rather a mandatory competence for every organization that seeks to find new opportunities in the markets, implement innovative approaches to business management and create breakthrough products. But everything that concerns creativity often causes great irritation. Continue reading

Managing the sales funnel. How to ensure that sales do not forget about customers
Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel…

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"Millennials choose fresh roasting." What happened to the coffee market in Russia during the year — Poster research
The growth of the "takeaway coffee" format, the filter instead of Americano and the fashion for the hario funnel-the company for automating cafes, restaurants and stores Poster analyzed the purchases…

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Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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