Divide and conquer: 4 tips for working with a client in the service business
Maria Zubareva, Head of Ingate Customer Service Department, shares her professional experience and gives tips on how to improve the process of interacting with clients in the field of service…

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A check-list to launch your franchise
Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the…

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5 commandments of the sales Department, or how to grow strawberries
Irina Narchemashvili, financial Director of ATManagement Group, lists five rules for effective organization of the sales Department - from dividing the functions of managers and paying salaries based on the…

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problems

How to conduct a memorable webinar: 3 conditions

Natalia Kuzmenko shares three conditions for organizing and preparing an effective webinar that keep listeners until the end of the speech and motivate them to get feedback
Webinars are gaining more and more popularity. Training events, product presentations for customers from different parts of the country, sales events. Webinar can be applied to almost all the rules of a live performance. But there are differences. I will tell you what you need to do to ensure that your listeners stay with you until the end, participate in the interactive process, and take the actions you need. Continue reading

“Irradiated business”: how radiation treatment prolongs the life of goods

We talk about the practice of radiation exposure of products-tea, sausages, etc. – to protect against microbes and mold; explain how this affects the health of consumers and the shelf life of products
For more than half a century, products that have been exposed to radiation have been used in the world. But we don’t know much about it.

The phrase “radiation exposure” usually causes panic among ordinary people. But the professional use of technology comes to the aid of a person where microbes and bacteria can get into the body and lead to serious infectious diseases. Continue reading

How do I make effective cold calls?
Vladimir Yakuba shares effective methods of "cold calls" and explains how to get rid of the fear of telephone conversations and learn to respond correctly to refusals I don't like…

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"Irradiated business": how radiation treatment prolongs the life of goods
We talk about the practice of radiation exposure of products-tea, sausages, etc. - to protect against microbes and mold; explain how this affects the health of consumers and the shelf…

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"You can't be afraid, sell!", or how to motivate a dissatisfied customer to re-purchase
Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer's negative impressions of the product or service, and provides specific…

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How to make money on hype: 5 "not"
Onegroup experts, co-authored by Anton Melnikov, Ilya Gromov and Ivan Sidenko, share examples from their professional experience in promoting companies using hype marketing tools, talk about the 5 main prohibitions…

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