Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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"You can't be afraid, sell!", or how to motivate a dissatisfied customer to re-purchase
Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer's negative impressions of the product or service, and provides specific…

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5 secrets of the "selling" resume from the best sellers
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of “success” of the candidate and the right self-presentation to the…

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product

How I sold cookies to the Russian Army, kindergartens, and major network operators

A businesswoman from Khabarovsk bought a tiny line for the production of cookies. I found a recipe, gathered a team and cheerfully got down to business. And after a couple of months, I realized that one enthusiasm is not enough-no one buys cookies. Stanislav Matushevich tells how he got involved in this business, toured the city and surrounding villages, visited dozens of thresholds and brought the manufacturer a contract with a large network for a million
Hi, my name is Stas. I originally wrote this material together with DaData.ru — the service helps businesses get the most out of customer data. But in the end, this article is not about data, but about patience Continue reading

How to conduct a memorable webinar: 3 conditions

Natalia Kuzmenko shares three conditions for organizing and preparing an effective webinar that keep listeners until the end of the speech and motivate them to get feedback
Webinars are gaining more and more popularity. Training events, product presentations for customers from different parts of the country, sales events. Webinar can be applied to almost all the rules of a live performance. But there are differences. I will tell you what you need to do to ensure that your listeners stay with you until the end, participate in the interactive process, and take the actions you need. Continue reading

A check-list to launch your franchise

Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the franchisor — this seems to be evidenced by the number of companies offering their franchises. Kirill Popov, entrepreneur and co-founder of the interior design project ordering service, talks about the advantages and pitfalls of this process izidizi.com, formerly head of the Coffee Like chain and co-owner of the Laser Pro epilation salon chain, which is distributed throughout the franchise
Three facts that you need to know before you start your own franchise:

Developing your own network is more profitable than selling a franchise. Continue reading

Pygmalion to himself, or How to become the reason for his advancement
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently improve your own status as a professional by changing or adjusting your image, and…

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Online store: consumer rights and seller's obligations
Have you noticed that we have become much bolder in our online purchases? Now we do not take the risk of buying covers with Aliexpress for 30 rubles, and fully…

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“No legs - no cartoons”, or How a business refuses to serve 40 million potential customers
Emma Kairova describes the issue of the low level of business attention - small and large - to the problem of access for people with limited mobility to the entire…

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Shadow purchases of state and municipal companies
Artur Kurbanov talks about the situation with procurement of state and municipal companies in Russia and gives advice to entrepreneurs on how to overcome difficulties on the way to effective…

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