10 signs of a speaker-sloth: how to understand that someone was not preparing for a speech
Anna Zagumennaya, event director of the PR Partner agency, shares 10 signs of a public speaker’s poor preparedness for speaking - from reading material on a piece of paper to…

Continue reading →

How to create an effective presentation: 5 simple steps
Rita Komarevich talks about five steps to create a clear, stylish and effective presentation for a webinar, conference or business meeting Creating a presentation for a conference, webinar, or meeting…

Continue reading →

10 signs of a speaker-sloth: how to understand that someone was not preparing for a speech
Anna Zagumennaya, event director of the PR Partner agency, shares 10 signs of a public speaker’s poor preparedness for speaking - from reading material on a piece of paper to…

Continue reading →

product

How I sold cookies to the Russian Army, kindergartens, and major network operators

A businesswoman from Khabarovsk bought a tiny line for the production of cookies. I found a recipe, gathered a team and cheerfully got down to business. And after a couple of months, I realized that one enthusiasm is not enough-no one buys cookies. Stanislav Matushevich tells how he got involved in this business, toured the city and surrounding villages, visited dozens of thresholds and brought the manufacturer a contract with a large network for a million
Hi, my name is Stas. I originally wrote this material together with DaData.ru — the service helps businesses get the most out of customer data. But in the end, this article is not about data, but about patience Continue reading

How to conduct a memorable webinar: 3 conditions

Natalia Kuzmenko shares three conditions for organizing and preparing an effective webinar that keep listeners until the end of the speech and motivate them to get feedback
Webinars are gaining more and more popularity. Training events, product presentations for customers from different parts of the country, sales events. Webinar can be applied to almost all the rules of a live performance. But there are differences. I will tell you what you need to do to ensure that your listeners stay with you until the end, participate in the interactive process, and take the actions you need. Continue reading

A check-list to launch your franchise

Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the franchisor — this seems to be evidenced by the number of companies offering their franchises. Kirill Popov, entrepreneur and co-founder of the interior design project ordering service, talks about the advantages and pitfalls of this process izidizi.com, formerly head of the Coffee Like chain and co-owner of the Laser Pro epilation salon chain, which is distributed throughout the franchise
Three facts that you need to know before you start your own franchise:

Developing your own network is more profitable than selling a franchise. Continue reading

How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

...

Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them…

...

Divide and conquer: 4 tips for working with a client in the service business
Maria Zubareva, Head of Ingate Customer Service Department, shares her professional experience and gives tips on how to improve the process of interacting with clients in the field of service…

...

What is profitable for small businesses: three life hacks from an entrepreneur
Denis Martynov talks about promising niches for small business development in Russia, within which you can build an effective business today: from a variety of integrators of services and goods…

...