"You can't be afraid, sell!", or how to motivate a dissatisfied customer to re-purchase
Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer's negative impressions of the product or service, and provides specific…

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Ocean's 10 friends negotiation model: issues that help establish cooperation
Andrey Tolkachev talks about the method of conducting effective negotiations with representatives of the business community, explains how to build a special chain of issues that allows you to create…

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How to survive the "dead season" for business»
Ekaterina Ukolova gives advice to entrepreneurs on how to overcome the "dead season" - from describing the process of diversifying areas of work-to special training for sales managers and new…

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Divide and conquer: 4 tips for working with a client in the service business

Maria Zubareva, Head of Ingate Customer Service Department, shares her professional experience and gives tips on how to improve the process of interacting with clients in the field of service provision: why it is important to hire a separate specialist to collect debts, who should be entrusted with the sales and how not to get bogged down in routine operations
It happens that a client has worked with you for many years, became a friend and brother, and then turned around and went to competitors. And then another, and more. In this situation, it is logical to check the entire business process, starting with the quality of the service provided and ending with communications. But what to do when you have a great product and team, but the customers leave anyway? Continue reading

How to create a queue on the opening day of a new coffee shop: the Coffee Like experience

Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR techniques
There is a disappointing trend in the HoReCa market: coffee shops opened without a clear business model are quickly closed, having been defeated at the start. To minimize such situations among coffee Like franchisees, we use an algorithm for successfully launching a new point. As a result, there are 600 coffee bars in 134 cities of Russia and the CIS.

In this article, I will tell you in detail about our company’s “Launch” system, which allows you to create a queue for a coffee shop on the opening day. “Launch” covers both offline channels and digital space. Continue reading

Ocean's 10 friends negotiation model: issues that help establish cooperation
Andrey Tolkachev talks about the method of conducting effective negotiations with representatives of the business community, explains how to build a special chain of issues that allows you to create…

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How to conduct a memorable webinar: 3 conditions
Natalia Kuzmenko shares three conditions for organizing and preparing an effective webinar that keep listeners until the end of the speech and motivate them to get feedback Webinars are gaining…

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One against all: from October 1, the company can sue thousands of consumers
Not for long did the music play: not for long did developers "throw" their shareholders, services-car owners, and banks-borrowers. On October 1, 2019, Law No. 191-FZ of the civil procedure…

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How do I make effective cold calls?
Vladimir Yakuba shares effective methods of "cold calls" and explains how to get rid of the fear of telephone conversations and learn to respond correctly to refusals I don't like…

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