Leads without joy: three situations where requests and calls do not bring sales, but problems
What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that…

Continue reading →

How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

Continue reading →

Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

Continue reading →

protection

Consumer vs business: why it is better not to offend the customer

If this material was intended for unscrupulous companies, it could start like this: “more than half of Russians are not ready to sue you.” In the new article, we talk about the real state of things in the modern confrontation between dissatisfied customers and businesses and give advice on how to avoid possible problems with consumers
To understand how the Russians feel about protecting their consumer rights, one intelligence battle was not enough. It turned out that every business owner sees only what is relevant to their product or service. The phenomenon is obvious — if I make dice to order, I see how they are used literally everywhere. Everywhere you look, there are dice! I, as the CEO of the guaranteed litigation Finance service, saw only my clients — those who are simply eager to protect their consumer rights and punish the offending company. My eye was blurred, I had to raise the statistics. I share it with you! Continue reading

2019 presentation design trends that will continue in 2020
Galina Goncharova tells us what trends are relevant for presentations today and, judging by the growing popularity, will remain in 2020 Your "selling" presentation will be one of the 4,000…

...

How I sold cookies to the Russian Army, kindergartens, and major network operators
A businesswoman from Khabarovsk bought a tiny line for the production of cookies. I found a recipe, gathered a team and cheerfully got down to business. And after a couple…

...

Consumer extremism: how buyers are "stripped" of the company
The law on consumer protection is one of the most advanced in our legislation. Despite the fact that a huge number of deceived people do not rush to the courts,…

...

How to conduct a memorable webinar: 3 conditions
Natalia Kuzmenko shares three conditions for organizing and preparing an effective webinar that keep listeners until the end of the speech and motivate them to get feedback Webinars are gaining…

...