"Traffic - oil of the XXI century", or Five strategies for audience monetization
Nikita Sychev shares five strategies for turning the accumulated audience into potential customers-from attracting sponsored publications to producing paid premium content Traffic - oil of the XXI century. For Internet…

Continue reading →

Leads without joy: three situations where requests and calls do not bring sales, but problems
What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that…

Continue reading →

How to create an effective presentation: 5 simple steps
Rita Komarevich talks about five steps to create a clear, stylish and effective presentation for a webinar, conference or business meeting Creating a presentation for a conference, webinar, or meeting…

Continue reading →

protection

Consumer vs business: why it is better not to offend the customer

If this material was intended for unscrupulous companies, it could start like this: “more than half of Russians are not ready to sue you.” In the new article, we talk about the real state of things in the modern confrontation between dissatisfied customers and businesses and give advice on how to avoid possible problems with consumers
To understand how the Russians feel about protecting their consumer rights, one intelligence battle was not enough. It turned out that every business owner sees only what is relevant to their product or service. The phenomenon is obvious — if I make dice to order, I see how they are used literally everywhere. Everywhere you look, there are dice! I, as the CEO of the guaranteed litigation Finance service, saw only my clients — those who are simply eager to protect their consumer rights and punish the offending company. My eye was blurred, I had to raise the statistics. I share it with you! Continue reading

Novice expert: to believe or not to believe-that's the catch
Alexey Milovanov gives advice to novice speakers who have recently started actively speaking in front of an audience, how to build communication with the audience and how to win their…

...

Shadow purchases of state and municipal companies
Artur Kurbanov talks about the situation with procurement of state and municipal companies in Russia and gives advice to entrepreneurs on how to overcome difficulties on the way to effective…

...

“Give Mark money!” Or How Facebook’s advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of “uniting families and friends” it was “creating a global social infrastructure”. Thus ended the ideological transformation of a…

...

"Irradiated business": how radiation treatment prolongs the life of goods
We talk about the practice of radiation exposure of products-tea, sausages, etc. - to protect against microbes and mold; explain how this affects the health of consumers and the shelf…

...