Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

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Pygmalion to himself, or How to become the reason for his advancement
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently improve your own status as a professional by changing or adjusting your image, and…

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What is profitable for small businesses: three life hacks from an entrepreneur
Denis Martynov talks about promising niches for small business development in Russia, within which you can build an effective business today: from a variety of integrators of services and goods…

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Customers make calls but don’t buy: what to do?

Often, in pursuit of compliance with stringent corporate standards, we switch to the language of formal and template expressions. This is correct from the point of view of corporate culture, but does it make communication with clients more effective? Vladimir Yakuba, Sales, Leadership and HR Trainer, identifies three main blocks of errors that make communication difficult and do not help increase sales
Do you have situations when customers call but don’t buy for some reason? It seems that the product is good, and the prices are adequate, but still “Think”? People often come to me for training with such a problem, and my experience shows that most often the matter is in the incorrect construction of the dialogue. Today we will consider the main mistakes made by managers and leaders during negotiations. Continue reading

Threat of franchise: important advice to budding franchisees
A novice franchisee may face numerous challenges and problems. Some of them are typical for all types of business, but there are also unique obstacles that should be taken into…

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How to get rid of a non-shipping item in a store
Grigory Pavlov, Director Of the Association of Retail Stores, talks about how to work with illiquid product balances in a retail store, identifies the main problem points and gives advice…

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How to survive the "dead season" for business»
Ekaterina Ukolova gives advice to entrepreneurs on how to overcome the "dead season" - from describing the process of diversifying areas of work-to special training for sales managers and new…

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What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays
What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays How can businesses prepare their advertising campaigns in Yandex in time?Direct" and Google Ads for…

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