Managing the sales funnel. How to ensure that sales do not forget about customers
Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel…

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5 commandments of the sales Department, or how to grow strawberries
Irina Narchemashvili, financial Director of ATManagement Group, lists five rules for effective organization of the sales Department - from dividing the functions of managers and paying salaries based on the…

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5 secrets of the "selling" resume from the best sellers
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of “success” of the candidate and the right self-presentation to the…

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Features of sales in a beauty salon

Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them
The Russian market of beauty salons is getting closer and closer to the more developed markets of the United States and major European countries. The beauty salon ceases to be the personification of status, elitism, prestige and preferences, and instead moves more and more into the service sector — “a La” restaurants. A trip to the salon and a haircut for $300-500 or time spent in a chair at the famous hairdresser, who often flashes on television and does the client a favor with his time, are left behind. Over the past 3-4 years, the client has grown wiser, learned to value their time and money, and began to demand first of all the high quality of both the service and, of course, the result itself. Continue reading

How to create an effective presentation: 5 simple steps
Rita Komarevich talks about five steps to create a clear, stylish and effective presentation for a webinar, conference or business meeting Creating a presentation for a conference, webinar, or meeting…

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Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

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Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

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Long sales: how to close deals faster
Ekaterina Ukolova gives advice on speeding up a long sales cycle: where to start, how to split processes and optimize them, and what is the role of employee motivation The…

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