How to make money on hype: 5 "not"
Onegroup experts, co-authored by Anton Melnikov, Ilya Gromov and Ivan Sidenko, share examples from their professional experience in promoting companies using hype marketing tools, talk about the 5 main prohibitions…

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One against all: from October 1, the company can sue thousands of consumers
Not for long did the music play: not for long did developers "throw" their shareholders, services-car owners, and banks-borrowers. On October 1, 2019, Law No. 191-FZ of the civil procedure…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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5 myths about transport companies that should not be trusted

There are many organizations operating in the international transport and customs logistics market: small or large, owned by individual entrepreneurs or holdings. Each company advertises and promotes its competitive advantages. But when the arguments are real “advantages” that affect the cost and speed of work, and when it’s just a marketing move in pursuit of the client? We offer you a brief tour of the world of logistics to dispel the illusions created by logistics operators
Myth 1. Having your own vehicle is guaranteed to reduce the time and cost of delivery

The classic logic of this statement is approximately the following: “If a company owns cars, it does not need to contact third-party organizations or adjust to their schedule. Continue reading

How to love criticism and make your company more creative
Although there is a lot of talk about the benefits of criticism, it is often this word that carries a negative connotation. Dmitry Trepolsky explains how companies can not only…

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“Give Mark money!” Or How Facebook’s advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of “uniting families and friends” it was “creating a global social infrastructure”. Thus ended the ideological transformation of a…

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What is profitable for small businesses: three life hacks from an entrepreneur
Denis Martynov talks about promising niches for small business development in Russia, within which you can build an effective business today: from a variety of integrators of services and goods…

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How does the tax office know that you rent an apartment and don’t pay taxes
Real estate expert Oleg Tsarev talks about how government agencies get information on renting housing and not paying mandatory income taxes It's no secret that 70% of apartments on the…

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