How to create an effective presentation: 5 simple steps
Rita Komarevich talks about five steps to create a clear, stylish and effective presentation for a webinar, conference or business meeting Creating a presentation for a conference, webinar, or meeting…

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5 myths about transport companies that should not be trusted
There are many organizations operating in the international transport and customs logistics market: small or large, owned by individual entrepreneurs or holdings. Each company advertises and promotes its competitive advantages.…

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“Give Mark money!” Or How Facebook’s advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of “uniting families and friends” it was “creating a global social infrastructure”. Thus ended the ideological transformation of a…

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SMM

Divide and conquer: 4 tips for working with a client in the service business

Maria Zubareva, Head of Ingate Customer Service Department, shares her professional experience and gives tips on how to improve the process of interacting with clients in the field of service provision: why it is important to hire a separate specialist to collect debts, who should be entrusted with the sales and how not to get bogged down in routine operations
It happens that a client has worked with you for many years, became a friend and brother, and then turned around and went to competitors. And then another, and more. In this situation, it is logical to check the entire business process, starting with the quality of the service provided and ending with communications. But what to do when you have a great product and team, but the customers leave anyway? Continue reading

Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them…

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"Millennials choose fresh roasting." What happened to the coffee market in Russia during the year — Poster research
The growth of the "takeaway coffee" format, the filter instead of Americano and the fashion for the hario funnel-the company for automating cafes, restaurants and stores Poster analyzed the purchases…

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What is profitable for small businesses: three life hacks from an entrepreneur
Denis Martynov talks about promising niches for small business development in Russia, within which you can build an effective business today: from a variety of integrators of services and goods…

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Pygmalion to himself, or How to become the reason for his advancement
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently improve your own status as a professional by changing or adjusting your image, and…

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