Long sales: how to close deals faster

Ekaterina Ukolova gives advice on speeding up a long sales cycle: where to start, how to split processes and optimize them, and what is the role of employee motivation
The sales industry operates under a set of fairly strict laws that you can follow and succeed, or you can ignore and stay in the shadows. If you are more attracted to the first option, then prepare to work hard and, equally important, learn a lot.

Where to start

First of all, you need to understand what sales cycle you are working in. Continue reading →