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How to create an effective presentation: 5 simple steps

Rita Komarevich talks about five steps to create a clear, stylish and effective presentation for a webinar, conference or business meeting
Creating a presentation for a conference, webinar, or meeting with investors is a complex and demanding task. If you are new to this business, it is difficult to make your presentation clear and stylish. There is no idea where to start, how to design and what to write on the slides.

I will tell you how to prepare your own presentation so that it will be remembered: how to make a logical structure, show statistics, create a modern design and prepare for the performance.

Step 1. Goal

Start by defining the purpose for which you are creating this presentation:
Attract new customers;
Informing about a new product or service;
Attracting partners, sponsors, and investors;
A story about the results of a project, year, or event;
Training presentation for a webinar or course.

Step 2. Structure

The plan of presentation is 70% of its preparedness and the 90 % success rate. When you define the structure, it will only be necessary to arrange the thoughts with a beautiful finish.

Any presentation consists of an introduction, main part, and conclusion. Imagine that you are telling a story. Fascinating history. First you need to catch the attention of, encourage them to tell about what will be discussed next. Describe the problem and provide a solution. The main part contains a description of the product, advantages, evidence in the form of numbers, cost, and other information depending on the topic and purpose of the presentation. In conclusion, there are important thoughts that the audience should remember, and a call to action.

How to make a presentation plan:
Write a list of slides with titles and notes. Write whatever you think is important — what you want to say. Note your key thoughts in your notes;
Determine the sequence: what will be at the beginning, middle, and end of the presentation. Mix, delete, and add slides until you are sure that the structure is logical.

Example of presentation structure

Three sacred rules:
One slide — one thought. You don’t need to put “sales Plan” and “research Results” on the same sheet, even if the information fits.
Slides help the audience, not yourself. If the slide is not useful, delete it.
Don’t kill the last slide with the phrase ” Thank you for your attention!”Remember the important points of the presentation and tell us what actions you expect from the audience.

Step 3. Text

Massive slides are boring slides. Slides with a minimum of text — informative and clear slides.

Use the following rules to work with text:
Remove all unnecessary items. Write your proposals in abstract, as short as possible-leave the essence;
Reflect the main idea that the audience should remember after viewing a particular slide;
More images means less text. Use icons, graphics, and photos where you can replace text;
If the text does not fit on one slide, and it is important (really important), make a second or third slide in the continuation of your thought.
A lot of text, the essence is not highlighted

Clearly shows the advantages of the product — only the essence

Step 4. Decoration

I will not talk about what colors are best combined with what. I will tell you about effective ways of visualization — so that your presentation will be remembered a week after the speech.

According to a study by John Medina from the Book “rules of the brain”, three days after the presentation, most people remember about 10 % of what they heard. But if you add an image, the amount of information learned will increase to 65 %.


It is better to make the background plain so that the text can be read. Observe the contrast: dark background — light font and Vice versa. You can also use photos as a background.

Use a maximum of two font families: one for titles to attract attention, and one for text on the slide;
The font should be readable-avoid curls and italics;
The font must match the presentation. If you are talking about a serious IT project, you do not need to use the Comic sans font. Search for suitable modern fonts in Google Font.

Images should evoke emotions and match the thoughts on the slide. Non-standard images attract more attention, so look for images not in Google, but on stock photos. For example, the free Pixabay photo stock.

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