“Give Mark money!” Or How Facebook’s advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of “uniting families and friends” it was “creating a global social infrastructure”. Thus ended the ideological transformation of a…

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How to survive the "dead season" for business»
Ekaterina Ukolova gives advice to entrepreneurs on how to overcome the "dead season" - from describing the process of diversifying areas of work-to special training for sales managers and new…

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How to survive the "dead season" for business»
Ekaterina Ukolova gives advice to entrepreneurs on how to overcome the "dead season" - from describing the process of diversifying areas of work-to special training for sales managers and new…

Continue reading →

Pygmalion to himself, or How to become the reason for his advancement

Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently improve your own status as a professional by changing or adjusting your image, and explains what role the appearance of a modern professional plays in the process of growing up the career ladder and establishing working relationships
I like to be groomed. When the hair is clean, shiny and neatly trimmed. When the skin is slightly moisturized. And also when the suit sits well, and the shoes are not upset on the shoes. Because grooming, in the first place, is an indicator of how a person knows how to save what is created. In untidiness lurks a certain homelessness. About the same as in those homeless people who did not even bother to worry in advance about their overnight stay. Such, as a rule, spend the night where necessary; the main thing is that it should be darker and smaller people. They do not need to take care of their random haven – tomorrow they will find a new one. It is noteworthy that in the waking state, during the day, they are little concerned about any saving activity, or even the minimum benefit to others. Eking out a semi-plant-half-animal existence, the only thing they are good for is to serve as a visual aid for aimlessly wasting oneself.

In this regard, the habit of caring for oneself from a purely hygienic plane moves to the social-activity area. And here, how much a person monitors the freshness of odors emanating from his body, how much he cares about posture, about the tidiness of his appearance as a whole, serves as a direct indication of with what thoughts he enters into a personal or business relationship with another person. Since it unambiguously and impartially testifies to what extent he realizes that from now on he is a full-fledged “face” of this union. Thus, speaking the language of marketing, brand ambassador (brand ambassador), by which others will judge the qualities and values ​​of the entire brand as a whole.

I have heard the complaints of a certain sales employee who complained that the management was complaining about his appearance, demanding to buy more expensive things. “There’s not enough money already,” he lamented, “and the boss just got too tired, you see, he’s not happy that I don’t have a suit for fifteen thousand and shoes from the market!” It’s all good, but this guy worked in the company of sector b2b, which promoted collectible publications in the market of corporate gifts, the cost of which began from 50 thousand rubles. Of course, the target audience of this company was the purchasing departments of banks, oil concerns and so on. And he came to meetings with people for whom the proverb “They meet by clothes, escorted by personal qualities” is one of the practical recommendations for differentiating business partners. And the only thing that my interlocutor achieved during such visits was that almost from the very first minutes he turned out to be recorded in the category of “unwanted visitors”. Moreover, not only with his company, but also with all further prospects of their partnership.

I do not know if his career in this segment was long. However, I am well aware that there are still many sellers with a negative attitude to the requirements of the employer regarding their appearance. Given that these are mainly men, I decided to address them with some recommendations, following which will help not only significantly increase income, but also significantly advance my career ladder.

1. Identify yourself as a major investor

It doesn’t matter what your capital is at the start. What is important is your ability to see capital-forming relationships in the world around you. All truly large businessmen are very good at feeling the most subtle nuances. The world of big money and large-scale projects is based not only on the power of words and personal responsibility for the result, but also on a certain quality of all its elements. And in this regard, the quality of a cheap and short-lived suit reflects the laziness and greed of the people who sewed it. I don’t think that you would want your business partner to be greedy and lazy, striving only to quickly “cut the dough and dump”. Look at your appearance from these positions.

Note that the money paid for a quality appearance is your investment in future business contacts and relations with serious partners. And by the way, there are a sufficient number of online stores selling high-quality branded clothes and shoes with significant discounts.

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Pygmalion to himself, or How to become the reason for his advancement
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently improve your own status as a professional by changing or adjusting your image, and…

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