2019 presentation design trends that will continue in 2020
Galina Goncharova tells us what trends are relevant for presentations today and, judging by the growing popularity, will remain in 2020
Your “selling” presentation will be one of the 4,000 advertising messages that people see every day. How to separate it from the mass? A large number of marketers use the tactic of “shouting” — or vulgar-messages. It doesn’t apply to everyone. Would you give your money to banks that advertise with a Heist, or to a pension Fund that uses the image of its founder with a cocktail on the beach? Such advertising can attract attention and increase awareness, but not make you trust.
A more practical option is to use modern design trends, because large brands have allocated billions of dollars for their distribution and have already “accustomed” people to them. Have you heard of Apple or Marvel-style design? VisualMethod tells us what trends are relevant for presentations in 2019 and, judging by the growing popularity, will remain with us in 2020.
1. Scroll effect
People are used to working with long sites and scrolling information from top to bottom. They are so used to it that they try to scroll the screen of a desktop computer or a book. The scroll effect will keep your attention on your presentation.
Make alternating slides. First — the picture on the whole slide and a large text, you can add some semi-transparent icons or numbers. Make the next slide with a color fill. It will be convenient to insert graphs and diagrams here. Then you can put another slide with a fill or again a slide with a large photo. Transitions between slides must be configured using the standard Power Point animation. To do this, select the “shift/push” slide switching effect.
2. Infographics, not graphs
The human brain processes visual information much faster than text information. Now we are seeing a stable trend of replacing graphs with full-fledged infographics with history and pictures. This way the audience not only perceives information faster, but also remembers it better and can retell it. According to representatives of CEO companies, infographics help managers who were not present at the meeting, only by drawing quickly understand what was discussed. If you have a lot of numbers and statistics, then infographics in your presentation should be a priority for you.
Look at the infographic below — there are no numbers or words in it, but it is clear that the situation with changes in global temperature has been critically aggravated in recent years. This representation of data is not only remembered, it is desirable to quote it, there is a fashionable “virality”.
Annual global temperatures from 1850-2017. The color scale represents changes in global temperatures up to 1.35 °C
3. Air design
Apple’s brevity and coolness of new York-style lofts will remain only at reporting meetings with investors. It is replaced by asymmetry and airiness. Tear your audience away from your mobile phone with a non-standard title layout or floating graphic elements that seem to be out of gravity and convey a sense of futuristic freedom. They appear to float inside and outside the screen and cause the human brain to perform additional stages of processing information. This effect attracts the creation of presentations in Prezi.
Attention! This trend will spoil the presentation if it is repeated on several slides only for decoration or used in a complex report document with negative dynamics in profit — in this case, the creative is definitely inappropriate. But it will well illustrate new trends in the field of fashion or it.
4. Bright color
The fashion for austerity allowed brands to stand out even with small budgets, but very quickly bored customers. In continuation of the trend away from strict design, bright color combinations and gradients appear. Managing them in presentations is much more difficult, but they allow companies to show their own style and be remembered.
For example, you can combine asceticism and color on slides by putting your company’s product on a flashy background, but only one product, without additional abstracts and icons. In this case, even the heart of a strict investor will beat harder.
5. Contrast and monochrome
Contrast worked last year, and it works in 2019, but not in the basic combination of white on black, but Vice versa. The contrast trend offers more color and saturation for the background, and already the content is in a lighter shade of the same color, or even more flashy color, neon, shiny.
Along with the background color, titles, icons, and numbers on colored substrates will remain in fashion in 2020. It all looks a bit retro. This is probably the case when they say that fashion is cyclical. Major brands are not afraid to smell like mothballs, but rather treat this trend as an elixir of youth, rebranding and integrating the trend into a corporate brand book.
6. Almost 3D
The trend with 3D is only scaling and this year is divided into two camps. Some designers devote all their energy to creating real masterpieces to fully immerse the viewer, while others create only the effect of three-dimensionality in the illustration, blowing up the commercial market.
In presentations created with this trend in mind, isometry appears, but slightly modified, with a 3D effect due to the same fashionable shades of the same palette and smooth transitions and lack of sharpness.