What is profitable for small businesses: three life hacks from an entrepreneur
Denis Martynov talks about promising niches for small business development in Russia, within which you can build an effective business today: from a variety of integrators of services and goods…

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How to survive the "dead season" for business»
Ekaterina Ukolova gives advice to entrepreneurs on how to overcome the "dead season" - from describing the process of diversifying areas of work-to special training for sales managers and new…

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How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

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Monthly Archives: January 2018

“Irradiated business”: how radiation treatment prolongs the life of goods

We talk about the practice of radiation exposure of products-tea, sausages, etc. – to protect against microbes and mold; explain how this affects the health of consumers and the shelf life of products
For more than half a century, products that have been exposed to radiation have been used in the world. But we don’t know much about it.

The phrase “radiation exposure” usually causes panic among ordinary people. But the professional use of technology comes to the aid of a person where microbes and bacteria can get into the body and lead to serious infectious diseases. Continue reading

Online store: consumer rights and seller’s obligations

Have you noticed that we have become much bolder in our online purchases? Now we do not take the risk of buying covers with Aliexpress for 30 rubles, and fully order your home food, equipment and clothing. The level of online stores is growing — along with it, the average customer’s receipt and the number of violations in this area are growing. In this new article, we give tips on how online stores work, which will be useful for both buyers and sellers. Customers will learn how to protect their consumer rights if necessary. Sellers will understand what nuances should be taken into account when opening their online store, so as not to get ” under the hot hand»
Rights of buyers Continue reading

How to use a promotion mix if your business is related to distribution
Yuri Pavlyuk, speaker and consultant for integrated Internet marketing, shares his experience in promoting a distribution company on social networks and using targeted advertising; explains the benefits of a promotion…

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"Dead season" in fitness - experience of overcoming the World Gym network
Olga Kiseleva explains how the fitness center can overcome the "dead season", explains where to look for ideas and why you should not abuse the "hot" offers Business in many…

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Managing the sales funnel. How to ensure that sales do not forget about customers
Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel…

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One against all: from October 1, the company can sue thousands of consumers
Not for long did the music play: not for long did developers "throw" their shareholders, services-car owners, and banks-borrowers. On October 1, 2019, Law No. 191-FZ of the civil procedure…

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