Ocean's 10 friends negotiation model: issues that help establish cooperation
Andrey Tolkachev talks about the method of conducting effective negotiations with representatives of the business community, explains how to build a special chain of issues that allows you to create…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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A check-list to launch your franchise
Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the…

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Monthly Archives: March 2018

Leads without joy: three situations where requests and calls do not bring sales, but problems

What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that the number of requests does not always become an indicator of the quality of an advertising campaign and guarantees business growth in sales. Ingate program Director Dmitry Orlov told about three situations when the client will regret the pursuit of numbers
Scenario 1. There are a lot of leads

One of my favorite movies is the American film “Route 60”. There was a wish-fulfilling character, O. J. Grant. One young couple before the wedding made a wish to live a happy life together and die in one day. Continue reading

Consumer vs business: why it is better not to offend the customer

If this material was intended for unscrupulous companies, it could start like this: “more than half of Russians are not ready to sue you.” In the new article, we talk about the real state of things in the modern confrontation between dissatisfied customers and businesses and give advice on how to avoid possible problems with consumers
To understand how the Russians feel about protecting their consumer rights, one intelligence battle was not enough. It turned out that every business owner sees only what is relevant to their product or service. The phenomenon is obvious — if I make dice to order, I see how they are used literally everywhere. Everywhere you look, there are dice! I, as the CEO of the guaranteed litigation Finance service, saw only my clients — those who are simply eager to protect their consumer rights and punish the offending company. My eye was blurred, I had to raise the statistics. I share it with you! Continue reading

Leads without joy: three situations where requests and calls do not bring sales, but problems
What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that…

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Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

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Long sales: how to close deals faster
Ekaterina Ukolova gives advice on speeding up a long sales cycle: where to start, how to split processes and optimize them, and what is the role of employee motivation The…

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“Give Mark money!” Or How Facebook’s advertising appetites have changed
Last year, the head of Facebook changed the company's mission. Instead of “uniting families and friends” it was “creating a global social infrastructure”. Thus ended the ideological transformation of a…

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