Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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Shadow purchases of state and municipal companies
Artur Kurbanov talks about the situation with procurement of state and municipal companies in Russia and gives advice to entrepreneurs on how to overcome difficulties on the way to effective…

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5 myths about transport companies that should not be trusted
There are many organizations operating in the international transport and customs logistics market: small or large, owned by individual entrepreneurs or holdings. Each company advertises and promotes its competitive advantages.…

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Monthly Archives: March 2018

Leads without joy: three situations where requests and calls do not bring sales, but problems

What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that the number of requests does not always become an indicator of the quality of an advertising campaign and guarantees business growth in sales. Ingate program Director Dmitry Orlov told about three situations when the client will regret the pursuit of numbers
Scenario 1. There are a lot of leads

One of my favorite movies is the American film “Route 60”. There was a wish-fulfilling character, O. J. Grant. One young couple before the wedding made a wish to live a happy life together and die in one day. Continue reading

Consumer vs business: why it is better not to offend the customer

If this material was intended for unscrupulous companies, it could start like this: “more than half of Russians are not ready to sue you.” In the new article, we talk about the real state of things in the modern confrontation between dissatisfied customers and businesses and give advice on how to avoid possible problems with consumers
To understand how the Russians feel about protecting their consumer rights, one intelligence battle was not enough. It turned out that every business owner sees only what is relevant to their product or service. The phenomenon is obvious — if I make dice to order, I see how they are used literally everywhere. Everywhere you look, there are dice! I, as the CEO of the guaranteed litigation Finance service, saw only my clients — those who are simply eager to protect their consumer rights and punish the offending company. My eye was blurred, I had to raise the statistics. I share it with you! Continue reading

Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them…

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How do I make effective cold calls?
Vladimir Yakuba shares effective methods of "cold calls" and explains how to get rid of the fear of telephone conversations and learn to respond correctly to refusals I don't like…

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Divide and conquer: 4 tips for working with a client in the service business
Maria Zubareva, Head of Ingate Customer Service Department, shares her professional experience and gives tips on how to improve the process of interacting with clients in the field of service…

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Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

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