Monthly Archives: July 2018
How to survive the “dead season” for business»
Ekaterina Ukolova gives advice to entrepreneurs on how to overcome the “dead season” – from describing the process of diversifying areas of work-to special training for sales managers and new ways to motivate customers
Every entrepreneur is secretly afraid of this terrible time when all customers run away, go on vacation, suddenly lose interest in his product and simply forget about its existence. For example, the scourge of a large part of Russian business is summer holidays: no one agrees to meetings, marketing offers are automatically sent to spam, calls remain unanswered, messages in social networks hang for days… No wonder this period is called the “dead season”. Even the long may weekends preceding the summer season are usually unprofitable — the end-to-end Analytics service Alytics suggests that during this time, Russian business loses almost 30% of orders. Continue reading
Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them
The Russian market of beauty salons is getting closer and closer to the more developed markets of the United States and major European countries. The beauty salon ceases to be the personification of status, elitism, prestige and preferences, and instead moves more and more into the service sector — “a La” restaurants. A trip to the salon and a haircut for $300-500 or time spent in a chair at the famous hairdresser, who often flashes on television and does the client a favor with his time, are left behind. Over the past 3-4 years, the client has grown wiser, learned to value their time and money, and began to demand first of all the high quality of both the service and, of course, the result itself. Continue reading
