Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

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How to conduct a memorable webinar: 3 conditions
Natalia Kuzmenko shares three conditions for organizing and preparing an effective webinar that keep listeners until the end of the speech and motivate them to get feedback Webinars are gaining…

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Divide and conquer: 4 tips for working with a client in the service business
Maria Zubareva, Head of Ingate Customer Service Department, shares her professional experience and gives tips on how to improve the process of interacting with clients in the field of service…

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Monthly Archives: November 2018

2019 presentation design trends that will continue in 2020

Galina Goncharova tells us what trends are relevant for presentations today and, judging by the growing popularity, will remain in 2020
Your “selling” presentation will be one of the 4,000 advertising messages that people see every day. How to separate it from the mass? A large number of marketers use the tactic of “shouting” — or vulgar-messages. It doesn’t apply to everyone. Would you give your money to banks that advertise with a Heist, or to a pension Fund that uses the image of its founder with a cocktail on the beach? Such advertising can attract attention and increase awareness, but not make you trust.

A more practical option is to use modern design trends, because large brands have allocated billions of dollars for their distribution and have already “accustomed” people to them. Continue reading

How to increase sales using the product matrix and scripts

Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts
Many business owners have repeatedly faced a situation when, after lengthy negotiations with the client, he simply turned around and left without buying a product or service, citing the high cost and something else.

Despite the fact that many claim that knowledge of the target audience (CA) Continue reading

Long sales: how to close deals faster

Ekaterina Ukolova gives advice on speeding up a long sales cycle: where to start, how to split processes and optimize them, and what is the role of employee motivation
The sales industry operates under a set of fairly strict laws that you can follow and succeed, or you can ignore and stay in the shadows. If you are more attracted to the first option, then prepare to work hard and, equally important, learn a lot.

Where to start

First of all, you need to understand what sales cycle you are working in. Continue reading

Shadow purchases of state and municipal companies
Artur Kurbanov talks about the situation with procurement of state and municipal companies in Russia and gives advice to entrepreneurs on how to overcome difficulties on the way to effective…

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One against all: from October 1, the company can sue thousands of consumers
Not for long did the music play: not for long did developers "throw" their shareholders, services-car owners, and banks-borrowers. On October 1, 2019, Law No. 191-FZ of the civil procedure…

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Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them…

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"Irradiated business": how radiation treatment prolongs the life of goods
We talk about the practice of radiation exposure of products-tea, sausages, etc. - to protect against microbes and mold; explain how this affects the health of consumers and the shelf…

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