"Irradiated business": how radiation treatment prolongs the life of goods
We talk about the practice of radiation exposure of products-tea, sausages, etc. - to protect against microbes and mold; explain how this affects the health of consumers and the shelf…

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"You can't be afraid, sell!", or how to motivate a dissatisfied customer to re-purchase
Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer's negative impressions of the product or service, and provides specific…

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Ocean's 10 friends negotiation model: issues that help establish cooperation
Andrey Tolkachev talks about the method of conducting effective negotiations with representatives of the business community, explains how to build a special chain of issues that allows you to create…

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Monthly Archives: January 2019

Apartments will not sell themselves, or how to properly process the client

In today’s tough competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the work of the salesman and explains why it is important to periodically audit the competencies of managers
The real estate market has never required such efforts in the fight for customers as it does now. In the face of tremendous competition from developers to account for every single call. If the sales Manager does not call back in time or poorly processes a potential buyer, he will leave without thinking twice to competitors.

Unfortunately, improper processing and even loss of requests are not uncommon and are found even among leading developers. Continue reading

How to love criticism and make your company more creative

Although there is a lot of talk about the benefits of criticism, it is often this word that carries a negative connotation. Dmitry Trepolsky explains how companies can not only make criticism an effective tool for improvement, but also develop their creative potential by adapting the method of critical evaluation used in the creative sphere
Today, the concept of creativity is not associated exclusively with aesthetics. This is rather a mandatory competence for every organization that seeks to find new opportunities in the markets, implement innovative approaches to business management and create breakthrough products. But everything that concerns creativity often causes great irritation. Continue reading

Ocean’s 10 friends negotiation model: issues that help establish cooperation

Andrey Tolkachev talks about the method of conducting effective negotiations with representatives of the business community, explains how to build a special chain of issues that allows you to create an atmosphere of cooperation between the two sides
Due to professional necessity, I conducted dozens of interviews with foreign businessmen. The cohort of willing storytellers included Bob Dorf, Malcolm MacDonald, Brian Tracy, Karim Rashid, Allan Pease, Lars Vallentin, Oscar Brenifier, Neil Whitehead, and others. Continue reading

5 commandments of the sales Department, or how to grow strawberries
Irina Narchemashvili, financial Director of ATManagement Group, lists five rules for effective organization of the sales Department - from dividing the functions of managers and paying salaries based on the…

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Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

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What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays
What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays How can businesses prepare their advertising campaigns in Yandex in time?Direct" and Google Ads for…

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Online store: consumer rights and seller's obligations
Have you noticed that we have become much bolder in our online purchases? Now we do not take the risk of buying covers with Aliexpress for 30 rubles, and fully…

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