Monthly Archives: October 2019
How to use a promotion mix if your business is related to distribution
Yuri Pavlyuk, speaker and consultant for integrated Internet marketing, shares his experience in promoting a distribution company on social networks and using targeted advertising; explains the benefits of a promotion mix strategy
One of the main areas of my marketing activity is related to a distribution company. The peculiarity (read: complexity) of this business is not only that there is a lot of competition (especially for top vendors). Often, all distributors have almost the same prices, they are closely monitored (both “from above” and one after another) and harshly suppress dumping attempts. In addition, many advertising channels are stopped: sometimes you can’t use the vendor’s logo in the banner, and in the context, commercial keys for the product. Finally, we cannot directly influence the product itself. Continue reading
Customers make calls but don’t buy: what to do?
Often, in pursuit of compliance with stringent corporate standards, we switch to the language of formal and template expressions. This is correct from the point of view of corporate culture, but does it make communication with clients more effective? Vladimir Yakuba, Sales, Leadership and HR Trainer, identifies three main blocks of errors that make communication difficult and do not help increase sales
Do you have situations when customers call but don’t buy for some reason? It seems that the product is good, and the prices are adequate, but still “Think”? People often come to me for training with such a problem, and my experience shows that most often the matter is in the incorrect construction of the dialogue. Today we will consider the main mistakes made by managers and leaders during negotiations. Continue reading
