One against all: from October 1, the company can sue thousands of consumers
Not for long did the music play: not for long did developers "throw" their shareholders, services-car owners, and banks-borrowers. On October 1, 2019, Law No. 191-FZ of the civil procedure…

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Pygmalion to himself, or How to become the reason for his advancement
Vedagar Morgunov, a mentor in the field of productive public communication, talks about how to independently improve your own status as a professional by changing or adjusting your image, and…

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How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

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Robots or living people? How customer service will change in the next decade

Elena Stolyarskaya, business coach, customer service expert, talks about the main trends in customer service development in the near future and lists 7 key changes that will affect the online and offline sales
Our life, the world around us, is changing at an incredible speed. Over the past 10 years, humanity has made a quantum leap in the development of technology. What seemed like utopia not so long ago is reality today. Smartphones, social networks, Wi-Fi. For a couple of clicks on the phone, we call a taxi, choose a place to live in another city, order food at home, communicate with friends from anywhere in the world. Everything moves in a spiral of continuous development. Technologies, geopolitics, economic conditions, business formats are changing. Continue reading

“Give Mark money!” Or How Facebook’s advertising appetites have changed

Last year, the head of Facebook changed the company’s mission. Instead of “uniting families and friends” it was “creating a global social infrastructure”. Thus ended the ideological transformation of a cozy site for like-minded people into a transnational giant. But in fact, the spirit of a large corporation haunted the social network since the hostel of Mark Zuckerberg. In the article we will tell how the advertising appetites of the company grew over these 15 years
First ad

Mark Zuckerberg has repeatedly emphasized that he did not create Facebook for money. However, the monetization of the project began quite quickly. Already in the year of foundation of the social network, he launches the Flyers project. Continue reading

How to make money on hype: 5 “not”

Onegroup experts, co-authored by Anton Melnikov, Ilya Gromov and Ivan Sidenko, share examples from their professional experience in promoting companies using hype marketing tools, talk about the 5 main prohibitions in successfully planning and implementing an advertising campaign
The ability to catch a hype wave has become a trump card in the struggle of brands for the attention of the audience. High-hype advertising is distributed on a viral basis, allowing you to achieve huge coverage without increasing your budget. However, not all attempts to integrate into a popular context are successful. In fact, in order to “shoot,” an advertising campaign must be built on five “nots.”

1. Make no mistake with the goal: image and sales Continue reading

A check-list to launch your franchise
Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the…

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How does the tax office know that you rent an apartment and don’t pay taxes
Real estate expert Oleg Tsarev talks about how government agencies get information on renting housing and not paying mandatory income taxes It's no secret that 70% of apartments on the…

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"You can't be afraid, sell!", or how to motivate a dissatisfied customer to re-purchase
Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer's negative impressions of the product or service, and provides specific…

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Can trainings “put out the fire of a business”?
Denis Sidenko talks about situations when employees and business executives really benefit from attending a variety of trainings - from time management training to team building skills - and in…

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