How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

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How do I make effective cold calls?
Vladimir Yakuba shares effective methods of "cold calls" and explains how to get rid of the fear of telephone conversations and learn to respond correctly to refusals I don't like…

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What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays
What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays How can businesses prepare their advertising campaigns in Yandex in time?Direct" and Google Ads for…

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10 signs of a speaker-sloth: how to understand that someone was not preparing for a speech

Anna Zagumennaya, event director of the PR Partner agency, shares 10 signs of a public speaker’s poor preparedness for speaking – from reading material on a piece of paper to poor audience knowledge – and explains how such errors can be avoided so as not to lose the trust and location of the audience
How often do you attend business events, but after listening to reports you can’t remember what the speaker was talking about? Or, during the speaker’s speech, catch yourself thinking that you’ve sat half of the time on the phone?

Many blame themselves for not being able to concentrate and missing important information. But is it really so? Of course not! Continue reading

How to successfully participate in tenders: 5 rules for entrepreneurs

Arthur Kurbanov talks about five rules for entrepreneurs who want to participate in the tender procurement system: from recommendations to carefully study customer documents and terms of reference to purely utilitarian ones, for example, about opening a special bank account
If you decide, following the current trend today, to expand the market for products you supply or work performed and services provided through participation in tender procedures, then you need to know some important nuances that will help you act more efficiently and avoid stupid, and sometimes – fatal errors.

First of all, you need to know that state and commercial purchases are regulated today by two laws: according to the law 44-ФЗ, state and municipal customers conduct purchases at the expense of budgetary funds, according to the law 223-ФЗ, certain types of commercial organizations are financed at their own expense, unitary enterprises and budgetary institutions. Continue reading

What is profitable for small businesses: three life hacks from an entrepreneur

Denis Martynov talks about promising niches for small business development in Russia, within which you can build an effective business today: from a variety of integrators of services and goods to high-quality service
Now is the best time for small businesses. While the state “helps” medium and large businesses “survive”, it is time for entrepreneurs-artisans-people who create and manage small businesses on their own.

The time has come when the captains of their own boats can bypass the big liners. But not in everything and not all along the way. It is important to determine what” your boat ” has strengths and when to apply them. Continue reading

One against all: from October 1, the company can sue thousands of consumers
Not for long did the music play: not for long did developers "throw" their shareholders, services-car owners, and banks-borrowers. On October 1, 2019, Law No. 191-FZ of the civil procedure…

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How to conduct a memorable webinar: 3 conditions
Natalia Kuzmenko shares three conditions for organizing and preparing an effective webinar that keep listeners until the end of the speech and motivate them to get feedback Webinars are gaining…

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Ocean's 10 friends negotiation model: issues that help establish cooperation
Andrey Tolkachev talks about the method of conducting effective negotiations with representatives of the business community, explains how to build a special chain of issues that allows you to create…

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Novice expert: to believe or not to believe-that's the catch
Alexey Milovanov gives advice to novice speakers who have recently started actively speaking in front of an audience, how to build communication with the audience and how to win their…

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