How to make money on hype: 5 "not"
Onegroup experts, co-authored by Anton Melnikov, Ilya Gromov and Ivan Sidenko, share examples from their professional experience in promoting companies using hype marketing tools, talk about the 5 main prohibitions…

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Apartments will not sell themselves, or how to properly process the client
In today's tough competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the…

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Divide and conquer: 4 tips for working with a client in the service business
Maria Zubareva, Head of Ingate Customer Service Department, shares her professional experience and gives tips on how to improve the process of interacting with clients in the field of service…

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“Dead season” in fitness – experience of overcoming the World Gym network

Olga Kiseleva explains how the fitness center can overcome the “dead season”, explains where to look for ideas and why you should not abuse the “hot” offers
Business in many sectors of the economy is seasonal. And if, for example, for the construction industry or the tourism sector (we do not take ski resorts), summer is the season of mass demand, emergency and lack of vacations for employees, then for the fitness industry, summer is often a dead season, when both the attendance of fitness clubs and the volume of working capital decreases. In this regard, on the one hand, the financial cushion accumulated during the autumn-winter-spring helps to level the situation. on the other hand, we try to create new products, often even at the intersection of industries, which help to level the demand. Continue reading

Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

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5 myths about transport companies that should not be trusted
There are many organizations operating in the international transport and customs logistics market: small or large, owned by individual entrepreneurs or holdings. Each company advertises and promotes its competitive advantages.…

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How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

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5 commandments of the sales Department, or how to grow strawberries
Irina Narchemashvili, financial Director of ATManagement Group, lists five rules for effective organization of the sales Department - from dividing the functions of managers and paying salaries based on the…

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