5 secrets of the "selling" resume from the best sellers
Business coach Olga Westendorp gives five useful tips that will help you create the perfect resume: from the message of “success” of the candidate and the right self-presentation to the…

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A check-list to launch your franchise
Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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Features of sales in a beauty salon

Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them
The Russian market of beauty salons is getting closer and closer to the more developed markets of the United States and major European countries. The beauty salon ceases to be the personification of status, elitism, prestige and preferences, and instead moves more and more into the service sector — “a La” restaurants. A trip to the salon and a haircut for $300-500 or time spent in a chair at the famous hairdresser, who often flashes on television and does the client a favor with his time, are left behind. Over the past 3-4 years, the client has grown wiser, learned to value their time and money, and began to demand first of all the high quality of both the service and, of course, the result itself. Continue reading

Can trainings “put out the fire of a business”?
Denis Sidenko talks about situations when employees and business executives really benefit from attending a variety of trainings - from time management training to team building skills - and in…

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How do I make effective cold calls?
Vladimir Yakuba shares effective methods of "cold calls" and explains how to get rid of the fear of telephone conversations and learn to respond correctly to refusals I don't like…

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Threat of franchise: important advice to budding franchisees
A novice franchisee may face numerous challenges and problems. Some of them are typical for all types of business, but there are also unique obstacles that should be taken into…

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Customers make calls but don’t buy: what to do?
Often, in pursuit of compliance with stringent corporate standards, we switch to the language of formal and template expressions. This is correct from the point of view of corporate culture,…

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