How to create a queue on the opening day of a new coffee shop: the Coffee Like experience
Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR techniques There is a…

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How to love criticism and make your company more creative
Although there is a lot of talk about the benefits of criticism, it is often this word that carries a negative connotation. Dmitry Trepolsky explains how companies can not only…

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Long sales: how to close deals faster
Ekaterina Ukolova gives advice on speeding up a long sales cycle: where to start, how to split processes and optimize them, and what is the role of employee motivation The…

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concern

“No legs – no cartoons”, or How a business refuses to serve 40 million potential customers

Emma Kairova describes the issue of the low level of business attention – small and large – to the problem of access for people with limited mobility to the entire spectrum of client opportunities – from cafes and restaurants without ramps – to pick-up points of online stores
According to the Ministry of Labor, in the Russian Federation 12+ million people have this or that form and degree of disability – this is more than 8% of the country’s population. And there are more than 40 million people (and 28%) of those who can be ranked as the so-called low-mobility groups (MGN). And this is a huge market share, the interests of which the business traditionally does not take into account when making decisions. Continue reading

Novice expert: to believe or not to believe-that’s the catch

Alexey Milovanov gives advice to novice speakers who have recently started actively speaking in front of an audience, how to build communication with the audience and how to win their hearts
Many people believe that to perform in public-webinars and master classes, you must have incredible results and a lot of successful cases with VIPs. This is not so: everyone once started from scratch and gradually grew, gained fame, earned authority. A beginner can also win over the audience! Its main task is to learn how to quickly gain the trust of the audience, because the peculiarity of such events is that you need to win over the audience for an hour and a half. Continue reading

"You can't be afraid, sell!", or how to motivate a dissatisfied customer to re-purchase
Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer's negative impressions of the product or service, and provides specific…

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2019 presentation design trends that will continue in 2020
Galina Goncharova tells us what trends are relevant for presentations today and, judging by the growing popularity, will remain in 2020 Your "selling" presentation will be one of the 4,000…

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Features of sales in a beauty salon
Ilya Veitsman describes in detail the features of sales in beauty salons, lists the main problems that exist today in this industry, and gives advice on how to overcome them…

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Digitalization or death: how Russian retailers fit into the new realities of trade
Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future,…

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