"Millennials choose fresh roasting." What happened to the coffee market in Russia during the year — Poster research
The growth of the "takeaway coffee" format, the filter instead of Americano and the fashion for the hario funnel-the company for automating cafes, restaurants and stores Poster analyzed the purchases…

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10 signs of a speaker-sloth: how to understand that someone was not preparing for a speech
Anna Zagumennaya, event director of the PR Partner agency, shares 10 signs of a public speaker’s poor preparedness for speaking - from reading material on a piece of paper to…

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Customers make calls but don’t buy: what to do?
Often, in pursuit of compliance with stringent corporate standards, we switch to the language of formal and template expressions. This is correct from the point of view of corporate culture,…

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conversations

Can trainings “put out the fire of a business”?

Denis Sidenko talks about situations when employees and business executives really benefit from attending a variety of trainings – from time management training to team building skills – and in which cases money will be wasted
“Do not conduct consulting training” – where should there be a comma in this sentence?

For many experienced business consultants, this is a painful issue. That is, there is always a dilemma – to be a professional or to be a performer. In the corporate development market, there are a lot of business trainers-performers. As a rule, they are ordered training, they conduct it and disappear beyond the horizon. Moreover, regardless of the price tag. This can be seen with trainers for 30 thousand rubles (for a training day) and for 300 thousand rubles. Usually they are engaged in pure training and never in consulting. Continue reading

“No legs – no cartoons”, or How a business refuses to serve 40 million potential customers

Emma Kairova describes the issue of the low level of business attention – small and large – to the problem of access for people with limited mobility to the entire spectrum of client opportunities – from cafes and restaurants without ramps – to pick-up points of online stores
According to the Ministry of Labor, in the Russian Federation 12+ million people have this or that form and degree of disability – this is more than 8% of the country’s population. And there are more than 40 million people (and 28%) of those who can be ranked as the so-called low-mobility groups (MGN). And this is a huge market share, the interests of which the business traditionally does not take into account when making decisions. Continue reading

How to conduct a memorable webinar: 3 conditions

Natalia Kuzmenko shares three conditions for organizing and preparing an effective webinar that keep listeners until the end of the speech and motivate them to get feedback
Webinars are gaining more and more popularity. Training events, product presentations for customers from different parts of the country, sales events. Webinar can be applied to almost all the rules of a live performance. But there are differences. I will tell you what you need to do to ensure that your listeners stay with you until the end, participate in the interactive process, and take the actions you need. Continue reading

A check-list to launch your franchise
Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the…

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What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays
What to do with an advertising campaign in Yandex.Direct" and Google Ads during the holidays How can businesses prepare their advertising campaigns in Yandex in time?Direct" and Google Ads for…

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Threat of franchise: important advice to budding franchisees
A novice franchisee may face numerous challenges and problems. Some of them are typical for all types of business, but there are also unique obstacles that should be taken into…

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How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

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