How does the tax office know that you rent an apartment and don’t pay taxes
Real estate expert Oleg Tsarev talks about how government agencies get information on renting housing and not paying mandatory income taxes It's no secret that 70% of apartments on the…

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How I sold cookies to the Russian Army, kindergartens, and major network operators
A businesswoman from Khabarovsk bought a tiny line for the production of cookies. I found a recipe, gathered a team and cheerfully got down to business. And after a couple…

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How to create a queue on the opening day of a new coffee shop: the Coffee Like experience
Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR techniques There is a…

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corporate events

Apartments will not sell themselves, or how to properly process the client

In today’s tough competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the work of the salesman and explains why it is important to periodically audit the competencies of managers
The real estate market has never required such efforts in the fight for customers as it does now. In the face of tremendous competition from developers to account for every single call. If the sales Manager does not call back in time or poorly processes a potential buyer, he will leave without thinking twice to competitors.

Unfortunately, improper processing and even loss of requests are not uncommon and are found even among leading developers. Continue reading

What to do with an advertising campaign in Yandex.Direct” and Google Ads during the holidays

What to do with an advertising campaign in Yandex.Direct” and Google Ads during the holidays
How can businesses prepare their advertising campaigns in Yandex in time?Direct” and Google Ads for long holidays — should I change the ad texts, adjust the budget, or do I need to turn it off so as not to waste money? A new article is devoted to these issues
In the previous article, we already talked about how to make a new year’s announcement and when to start preparing. But with the chiming of the chimes, the demand for seasonal goods and services does not end, and in some subjects, the most active sales begin — restaurants, entertainment centers, and so on. People have a lot of free time to explore online shopping sites and visit offline outlets. Continue reading

Robots or living people? How customer service will change in the next decade
Elena Stolyarskaya, business coach, customer service expert, talks about the main trends in customer service development in the near future and lists 7 key changes that will affect the online…

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Comparison of direct and reverse franchises: which is more profitable?
Evgeny Dobrinin compares two types of franchises - direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work…

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How to create a queue on the opening day of a new coffee shop: the Coffee Like experience
Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR techniques There is a…

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5 myths about transport companies that should not be trusted
There are many organizations operating in the international transport and customs logistics market: small or large, owned by individual entrepreneurs or holdings. Each company advertises and promotes its competitive advantages.…

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