Galina Goncharova tells us what trends are relevant for presentations today and, judging by the growing popularity, will remain in 2020
Your “selling” presentation will be one of the 4,000 advertising messages that people see every day. How to separate it from the mass? A large number of marketers use the tactic of “shouting” — or vulgar-messages. It doesn’t apply to everyone. Would you give your money to banks that advertise with a Heist, or to a pension Fund that uses the image of its founder with a cocktail on the beach? Such advertising can attract attention and increase awareness, but not make you trust.
A more practical option is to use modern design trends, because large brands have allocated billions of dollars for their distribution and have already “accustomed” people to them. Continue reading
Have you noticed that we have become much bolder in our online purchases? Now we do not take the risk of buying covers with Aliexpress for 30 rubles, and fully order your home food, equipment and clothing. The level of online stores is growing — along with it, the average customer’s receipt and the number of violations in this area are growing. In this new article, we give tips on how online stores work, which will be useful for both buyers and sellers. Customers will learn how to protect their consumer rights if necessary. Sellers will understand what nuances should be taken into account when opening their online store, so as not to get ” under the hot hand»
Rights of buyers Continue reading