How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

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"You can't be afraid, sell!", or how to motivate a dissatisfied customer to re-purchase
Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer's negative impressions of the product or service, and provides specific…

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"Irradiated business": how radiation treatment prolongs the life of goods
We talk about the practice of radiation exposure of products-tea, sausages, etc. - to protect against microbes and mold; explain how this affects the health of consumers and the shelf…

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desires

Managing the sales funnel. How to ensure that sales do not forget about customers

Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel is not suddenly empty
In the modern world, managers are used to the fact that sales people need to be motivated for the final result. Other positions may have a fixed salary, but this approach does not apply to sales. It is believed that if they do not receive bonuses as a percentage of completed transactions, they will not sell well. Usually bonuses are awarded after receiving payment from the client.

This technique works in the material business, that is, when material objects are sold — in this case, the moment of the transaction and the moment of closing the contact with the client are not separated in time. Continue reading

2019 presentation design trends that will continue in 2020

Galina Goncharova tells us what trends are relevant for presentations today and, judging by the growing popularity, will remain in 2020
Your “selling” presentation will be one of the 4,000 advertising messages that people see every day. How to separate it from the mass? A large number of marketers use the tactic of “shouting” — or vulgar-messages. It doesn’t apply to everyone. Would you give your money to banks that advertise with a Heist, or to a pension Fund that uses the image of its founder with a cocktail on the beach? Such advertising can attract attention and increase awareness, but not make you trust.

A more practical option is to use modern design trends, because large brands have allocated billions of dollars for their distribution and have already “accustomed” people to them. Continue reading

Leads without joy: three situations where requests and calls do not bring sales, but problems

What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that the number of requests does not always become an indicator of the quality of an advertising campaign and guarantees business growth in sales. Ingate program Director Dmitry Orlov told about three situations when the client will regret the pursuit of numbers
Scenario 1. There are a lot of leads

One of my favorite movies is the American film “Route 60”. There was a wish-fulfilling character, O. J. Grant. One young couple before the wedding made a wish to live a happy life together and die in one day. Continue reading

Can trainings “put out the fire of a business”?
Denis Sidenko talks about situations when employees and business executives really benefit from attending a variety of trainings - from time management training to team building skills - and in…

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"Traffic - oil of the XXI century", or Five strategies for audience monetization
Nikita Sychev shares five strategies for turning the accumulated audience into potential customers-from attracting sponsored publications to producing paid premium content Traffic - oil of the XXI century. For Internet…

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"Millennials choose fresh roasting." What happened to the coffee market in Russia during the year — Poster research
The growth of the "takeaway coffee" format, the filter instead of Americano and the fashion for the hario funnel-the company for automating cafes, restaurants and stores Poster analyzed the purchases…

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How to create a queue on the opening day of a new coffee shop: the Coffee Like experience
Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR techniques There is a…

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