"Traffic - oil of the XXI century", or Five strategies for audience monetization
Nikita Sychev shares five strategies for turning the accumulated audience into potential customers-from attracting sponsored publications to producing paid premium content Traffic - oil of the XXI century. For Internet…

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What is profitable for small businesses: three life hacks from an entrepreneur
Denis Martynov talks about promising niches for small business development in Russia, within which you can build an effective business today: from a variety of integrators of services and goods…

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"You can't be afraid, sell!", or how to motivate a dissatisfied customer to re-purchase
Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer's negative impressions of the product or service, and provides specific…

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Managing the sales funnel. How to ensure that sales do not forget about customers

Mikhail Haskelberg talks about the problem of balancing process and target indicators in relation to sales work: how to organize the work of sales managers so that the sales funnel is not suddenly empty
In the modern world, managers are used to the fact that sales people need to be motivated for the final result. Other positions may have a fixed salary, but this approach does not apply to sales. It is believed that if they do not receive bonuses as a percentage of completed transactions, they will not sell well. Usually bonuses are awarded after receiving payment from the client.

This technique works in the material business, that is, when material objects are sold — in this case, the moment of the transaction and the moment of closing the contact with the client are not separated in time. Continue reading

Leads without joy: three situations where requests and calls do not bring sales, but problems

What does almost every company expect from online advertising? Of course, leads. The more — the better. After all, there are not many good things. However, our experience shows that the number of requests does not always become an indicator of the quality of an advertising campaign and guarantees business growth in sales. Ingate program Director Dmitry Orlov told about three situations when the client will regret the pursuit of numbers
Scenario 1. There are a lot of leads

One of my favorite movies is the American film “Route 60”. There was a wish-fulfilling character, O. J. Grant. One young couple before the wedding made a wish to live a happy life together and die in one day. Continue reading

Consumer vs business: why it is better not to offend the customer
If this material was intended for unscrupulous companies, it could start like this: "more than half of Russians are not ready to sue you." In the new article, we talk…

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Sales from the stage: "pros", "cons", warnings
Alexey Milovanov lists the strengths and weaknesses of public sales, talks about the opportunities for business development that open "sales from the stage" - on large forums, round tables, webinars…

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2019 presentation design trends that will continue in 2020
Galina Goncharova tells us what trends are relevant for presentations today and, judging by the growing popularity, will remain in 2020 Your "selling" presentation will be one of the 4,000…

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How to create a queue on the opening day of a new coffee shop: the Coffee Like experience
Alexey Gusakov shares tips on offline and online preparation for the opening of a new coffee shop, gives successful and unsuccessful examples of marketing and PR techniques There is a…

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