How I sold cookies to the Russian Army, kindergartens, and major network operators
A businesswoman from Khabarovsk bought a tiny line for the production of cookies. I found a recipe, gathered a team and cheerfully got down to business. And after a couple…

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How to increase sales using the product matrix and scripts
Max Shishkin talks about the problem of communication between sales managers and customers, explains how it can be overcome with the help of a matrix of products and selling scripts…

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How to create an effective presentation: 5 simple steps
Rita Komarevich talks about five steps to create a clear, stylish and effective presentation for a webinar, conference or business meeting Creating a presentation for a conference, webinar, or meeting…

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examples

Comparison of direct and reverse franchises: which is more profitable?

Evgeny Dobrinin compares two types of franchises – direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work with today
In recent years, reverse franchising has become increasingly popular. Many companies offer it as a way of cooperation, since this model allows you to trade on large areas at minimal cost while maintaining the growth and reputation of the brand. As a result, the reverse franchise is beneficial for both the parent organization and those who collaborate with it.

Features of reverse franchise versus direct Continue reading

“You can’t be afraid, sell!”, or how to motivate a dissatisfied customer to re-purchase

Tatiana Merkulovich, head of the Rookee customer service Department, shares tips on how to minimize the damage from the customer’s negative impressions of the product or service, and provides specific examples from her own practice
We all remember the Soviet cartoon about how the two-year-old Victor Perestukin got to the Country of Unlearned Lessons, where they wanted to execute him without the possibility of a pardon for not being friendly with the rules of punctuation.

Since then, a lot of time has passed, Viktor has grown up and now works as a sales Manager, but only from the school bench, little has changed — ignorance of matches still does not allow him to be successful. Continue reading

Shadow purchases of state and municipal companies
Artur Kurbanov talks about the situation with procurement of state and municipal companies in Russia and gives advice to entrepreneurs on how to overcome difficulties on the way to effective…

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A check-list to launch your franchise
Many owners of a retail business that grows to a medium or large size are thinking about selling their own franchise. The scheme provides a lot of advantages for the…

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One against all: from October 1, the company can sue thousands of consumers
Not for long did the music play: not for long did developers "throw" their shareholders, services-car owners, and banks-borrowers. On October 1, 2019, Law No. 191-FZ of the civil procedure…

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Apartments will not sell themselves, or how to properly process the client
In today's tough competition among developers, the level of professionalism of sales managers in this area plays a key role. Anna Druzyuk gives recommendations on how to properly organize the…

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