How to successfully participate in tenders: 5 rules for entrepreneurs
Arthur Kurbanov talks about five rules for entrepreneurs who want to participate in the tender procurement system: from recommendations to carefully study customer documents and terms of reference to purely…

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Divide and conquer: 4 tips for working with a client in the service business
Maria Zubareva, Head of Ingate Customer Service Department, shares her professional experience and gives tips on how to improve the process of interacting with clients in the field of service…

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Consumer extremism: how buyers are "stripped" of the company
The law on consumer protection is one of the most advanced in our legislation. Despite the fact that a huge number of deceived people do not rush to the courts,…

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expressions

Digitalization or death: how Russian retailers fit into the new realities of trade

Venera Shaydullina talks about the digitalization trends of electronic and offline trading, cites the 5 most promising technologies that will have a strong impact on e-commerce in the near future, and gives advice to Russian entrepreneurs on how to get competitive advantages in the new conditions
New Digital Technologies in Electronic Commerce

Global retail sales in e-commerce in 2018 amounted to approximately $ 2.5 trillion, according to forecasts for 2021, their volume will grow to $ 4.5 trillion. The world of digital marketing is developing and changing very quickly due to the global spread of Internet access: both mobile and fixed. And modern information technologies are used on both sides: by both the consumer and the seller. Continue reading

Comparison of direct and reverse franchises: which is more profitable?

Evgeny Dobrinin compares two types of franchises – direct and reverse, lists the advantages and disadvantages of each option and explains which one is more convenient and profitable to work with today
In recent years, reverse franchising has become increasingly popular. Many companies offer it as a way of cooperation, since this model allows you to trade on large areas at minimal cost while maintaining the growth and reputation of the brand. As a result, the reverse franchise is beneficial for both the parent organization and those who collaborate with it.

Features of reverse franchise versus direct Continue reading

Novice expert: to believe or not to believe-that’s the catch

Alexey Milovanov gives advice to novice speakers who have recently started actively speaking in front of an audience, how to build communication with the audience and how to win their hearts
Many people believe that to perform in public-webinars and master classes, you must have incredible results and a lot of successful cases with VIPs. This is not so: everyone once started from scratch and gradually grew, gained fame, earned authority. A beginner can also win over the audience! Its main task is to learn how to quickly gain the trust of the audience, because the peculiarity of such events is that you need to win over the audience for an hour and a half. Continue reading

How I sold cookies to the Russian Army, kindergartens, and major network operators
A businesswoman from Khabarovsk bought a tiny line for the production of cookies. I found a recipe, gathered a team and cheerfully got down to business. And after a couple…

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How do I make effective cold calls?
Vladimir Yakuba shares effective methods of "cold calls" and explains how to get rid of the fear of telephone conversations and learn to respond correctly to refusals I don't like…

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Customers make calls but don’t buy: what to do?
Often, in pursuit of compliance with stringent corporate standards, we switch to the language of formal and template expressions. This is correct from the point of view of corporate culture,…

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"Traffic - oil of the XXI century", or Five strategies for audience monetization
Nikita Sychev shares five strategies for turning the accumulated audience into potential customers-from attracting sponsored publications to producing paid premium content Traffic - oil of the XXI century. For Internet…

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